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Need for categorical analysis
many questions deal with data on the nominal or ordinal scale
usually questions of proportions or frequencies
such data are analyzed by determining if there is a difference between proportions observed within a set of categories and the proportions that would be expected
the chi-square family of tests is used for these purposes
non-parametric statistics that determine if a distribution of observed frequencies differ from theoretical expected frequencies
Chi-square assumptions
frequencies represent individual counts (as opposed to percentages, ranks, etc.)
categories are exhaustive and mutually exclusive
Chi-square equation
x2 = ÎŁ (observed - expected)2/expected
Goodness of fit tests
determine if a set of observed frequencies differs from a given set of theoretical frequencies that define a specific distribution
testing if a sample is actually split 50:50 (or some other ratio) on some attribute
comparing frequency counts with a known or theoretical distribution
Common models of goodness of fit tests
uniform distributions
known distributions
Tests of independence
examine the degree of association between two independent classification variables
if the categorical variables are dependent/paired/repeated, McNemarâs test is used
examine the potential association between two categorical variables
Fisherâs Exact test
can be used with a small sample size
directly comparing counts statistically
Odds ratio
risk measure derived from categorical 2Ă2 tables
McNemar test for correlated samples
examine the potential association between two categorical variables in a repeated measures design