Intangible Assets and Corporate Governance

These flashcards cover key concepts related to intangible assets, corporate governance, brand reputation, and effective business presentations, assisting in exam preparation.

Intangible Assets

Sources of benefit that lack a direct physical embodiment.

Six Major Categories of Intangible Assets

Governance, Vision/Mission/Values, Reputation, Innovation, People, Purpose.

Globalization

Has made manufacturing a commodity, easily accessible.

Brand Equity

The value of a brand determined by consumer perceptions.

Corporate Governance

The system of rules, practices, and processes by which an organization is directed and controlled.

Board Independence

Having more independent members than insiders on a corporate board.

Board Diversity

Incorporating physical and intellectual diversity on the board.

Executive Compensation

Salary and benefits of executives that must align with company interests.

CEO and Chair Duality

The practice of having the CEO and chair of the board as separate individuals.

Shareholder Voting Rights

Mechanisms allowing shareholders to influence company decisions.

Exit Strategy for Shareholders

The option for shareholders to sell their shares if dissatisfied.

Voice of Shareholders

Encouragement for investors to vote on company issues.

Loyalty in Investing

Staying invested or buying more shares as a sign of approval.

Vision Statement

Describes where an organization plans to be in the future.

Mission Statement

Clarifies who the organization is and its goals.

Core Values

The fundamental beliefs that guide a company's behavior.

Brand Reputation Components

Quality, innovation, workplace environment, governance, citizenship, leadership, and financial performance.

Primary Level of Information Processing

Personal experiences with a brand that shape perception.

Secondary Level of Information Processing

Influences from friends and family regarding brand perceptions.

Tertiary Level of Information Processing

Media influence and PR activities that affect brand reputation.

Attention Generation in PR

Strategies to build a brand's reputation from minimal visibility.

Uncertainty Reduction Strategy

Demonstrating brand stability to alleviate consumer hesitation.

Evaluation in Reputation Management

Assessing and showcasing a brand's long-term excellence.

Stakeholder Relationships

Building genuine connections with stakeholders to enhance reputation.

Communication Guidelines in PR

Establishing effective methods for disseminating information.

Social Listening

Monitoring public perception and feedback about a brand.

Enhancing Stakeholder Experience

Improving how employees and investors interact with the company.

Honesty in Promises

Aligning statements with actions to foster trust.

Transparency in Corporate Communication

Open communication about successes and failures.

Research and Development (R&D)

The process of creating innovative solutions through research and ideation.

Workplace Culture

The shared values and behaviors within a company.

Employee Retention Importance

Minimizing turnover to sustain talent and reduce costs.

Corporate Culture Types

Clan, adhocracy, market, and hierarchy cultures.

Environmental Social Governance (ESG)

Addressing how businesses deal with social and environmental issues.

Triple Bottom Line

People, Planet, Profit as measures of sustainability.

Andragogy

The method and practice of teaching adult learners.

Dynamic Presenting

Collaborative presentation style where the audience cannot predict the speaker.

Visual Aids in Presentations

Using slides effectively to enhance rather than distract from the presentation.

Quantifying

Providing data to back up claims

Credibility in Presentations

Establishing trust to enhance audience engagement.