Industry Mapping in Creative Industries

This set of flashcards covers the fundamental definitions, key players, and analytical tools used in mapping creative industries, with a focus on the Philippine context and strategic planning.

Industry Mapping

A strategic research process that identifies, analyzes, and visualizes the key components, players, value chains, and relationships within a specific industry.

Republic Act No. $11904$

Also known as the Philippine Creative Industries Development Act, it supports the creation of the Philippine Creative Industries Development Plan.

Philippine Creative Industries Development Act

The law (Republic Act No. $11904$) that guides policy, investment, and capacity building for the creative sector to measure its contribution to $GDP$, employment, and cultural preservation.

Creators and Artists

Key industry players that includes visual artists, designers, writers, filmmakers, artisans, and performers.

Producers and Entrepreneurs

Entities such as studios, publishers, gallery owners, and creative startups involved in the creative ecosystem.

Support Institutions

Organizations including government agencies ($DTI$, $IPOPHL$, $NEDA$, $PSA$), art schools, and funding bodies.

Intermediaries

Players who act as agents, distributors, platforms (streaming services, online marketplaces), and curators.

Enablers

Individuals or groups that provide support services, such as technicians, educators, critics, and professional associations.

Value Chain Diagram

A strategic framework used to evaluate all the internal activities a company performs to design, produce, market, deliver, and support its products.

Stakeholder Map

A visual chart that categorizes individuals or groups involved in a project based on their level of interest and influence.

Flowchart

A common type of process map that visually represents the steps of a process, system, or workflow in sequential order.

SWOT Analysis

A strategic planning technique used to identify Strengths, Weaknesses, Opportunities, and Threats.

Strengths

The internal factors in a $SWOT$ analysis that examine advantages, what resources can be deployed, and what is working well.

Weaknesses

The internal factors in a $SWOT$ analysis that identify lacking abilities, areas of struggle, and how to overcome them.

Opportunities

The external factors in a $SWOT$ analysis that look at who values strengths, favorable trends, and reachable prizes.

Threats

The external factors in a $SWOT$ analysis that address headwinds, potential challengers, and what could go wrong.

MSMEs

Micro, Small, and Medium Enterprises for which creative industries generate massive livelihoods.

Sociocultural Identity Impact

The role of traditional arts in tethering a modernizing society to its historical roots and maintaining identity in a globalized world.