persuasive/argumentative techniques

emotive language/pathos

using emotional words to stir the reader

• i.e: suffered v injured

anecdote

short, amusing story about a real incident/person

ethos

demonstrating expertise/pedigree when persuading someone

hyperbole

exaggeration for effect

antithesis

proposing something using contrasting terms

• e.g ‘many are called, but few are chosen’

flattery

excessive praise to further one’s interest

use of statistics/expert opinion

using data to give weight to your opinion

epistrophe

repetition of words at the end of successive phrases

• e.g of the people, by the people, for the people

anaphora

repetition of words at the start of phrases

• e.g ‘we shall not falter, we shall go on, we shall fight’

how to start and end a letter

dear sir/madam … yours faithfully: if you don’t know the person’s name

dear mr / mrs … yours sincerely: if you know the person’s name but you aren’t close

dear [name] … best wishes/kindest regards: if you know the person and have a friendship

how to structure a newspaper report

1. fake main stat about the topic

2. sentence about the differing opinions

3. use quotes to back up the opinions

4. disprove the other sides point using fake facts

   • e.g yougov poll, oxford study

5. talk about the background of the situation

conclusion

1. summarise both sides

2. end with a sentence talking about the future

how can you show your opinion in news articles

be impartial and use the passive voice

e.g:

• sources close to … have indicated that

• there has been speculation

• it is thought that

• pressure is growing on … to

• we may expect to see..

• financial experts anticipate that…

what are some key persuasive techniques for article writing

• anecdote

• fake facts/figures; quoting fake people and stating their ethos

• epistrophe/anaphora

how to structure a speech

introduction:

• tricolon stating who you’re speaking with (e.g esteemed students, colleagues, and staff)

• rhetorical question

• anecdote for 2 sentences with link to speech topic

body paragraphs:

• arguments with lots of objection handling (e.g ‘while some may say…’)

• may be in formal language

conclusion:

• lots of anaphora, epistrophe, tricolons, pathos

• thank everyone for their time

Anecdotal/Relatable

"When I was a child staring up at the night sky, I dreamed of touching the stars; today, that dream is on sale for a hefty price."