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Metaphor
A figure of speech that describes an object ora ction in a way that isn’t literally true, but helps explain an idea or make a comparison
Simile
A figure of speech that compares two different things using the word “like” or “as” to highlight similarities
Personification
Giving human traits to non-human entities
Effect: Enhances writing by making descriptions more vivid; creating emotional connections with the reader; and fostering a deep understanding
Hyperbole
Exaggerated statements or claims not meant to be taken literally
Effect: To emphasize something or make a mind-blowing effect on the reader / used for dramatic effect or to evoke strong feelings for someone or something
Alliteration
The occurence of the same letter or sound at the beginning of adjacent or closely connected words
Syntax
the arrangement of words and phrases to create meaningful sentences. It involves the structure of sentences, focusing on word order and grammatical rules like subject-verb agreement, as well as the proper placement of direct and indirect objects.
Emotional Value
the perceived worth that a customer places on a product or service based on the feelings it evokes, going beyond the functional aspects and tapping into the customer's emotional needs and desires. It's about how a product or service makes a customer feel, and can significantly impact loyalty, satisfaction, and brand perception
anaphora
A Rhetorical device in which a word or phrase is repeated at the beginning of successive clauses or sentences to create emphasis and rhythm. This repetition enhances memorability and can invoke a sense of urgency, making the author's message resonate more with readers.
A rhetorical device that emphasizes a point by repeating a word or phrase at the start of consecutive clauses or sentences.
repetition
Rhetoric Devicei
In which a word or phrase is repeated at the beginning of successive clauses or sentences to create emphasis and rhythm.
Efffect:
Used to make something more memorable for the readers to take-away
Sense of urgency —> Makes the author’s call-to-action resonate more strongly with the readers