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agression
textbook: physical or verbal behavior intended to hurt someone. In laboratory experiments, this might mean delivering supposed electric shocks or saying something likely to hurt another's feelings.
lecture: the intent to harm or hurt someone (not aggression if its an accident)
Ways to aggress
physical: to inflict harm
verbal: slander, insults, gossip
written: libel, emails, texts, letters
Types of aggression
hostile: anger-based
instrumental: goal-based
Aggression as biology
we are brutes
instinct theory & evolution
-aggression is instinctual
-like a volcano, we explode with aggression (freud - death instinct)
-but adaptive (Lorenzo - to protect).
neural influences: there is not an area of the brain that is totally responsible for aggression, it is all connected
pre-frontal cortex, prisoners on death row, it blocks impulses
genetic influences
biochemical influences
-alcohol
-testosterone
Frustration Aggression Theory
The theory that frustration triggers a readiness to aggress
frustration (goal) -> instigation to aggress or withdrawn -> outward aggression (yelling) or inward aggression (suicide) -> direct or displaced (you crash out on someone not bc of them)
-when we are frustrated..we can take it out on someone or something else
-frustration-aggression revised: irritation vs frustration, deprivation vs frustration
-relative deprivation: the perception that one is less well off than others with whom one compares oneself.
Aggression as learned behavior
learned behavior (social influences)
social learning theory: The theory that we learn social behavior by observing and imitating and by being rewarded and punished.
rewarding aggression: means to an end, grabs attention
watch & learn (observe): family, culture
Hostile aggression
aversive situations
-pain (generally physical)
-heat (hot nights, heat waves)
-attacks (verbal insults)
Culture of honor
The social norm that condones and even encourages responding to insults with aggression
male participants: southern or northern
walk down crowded hallway: bump or no bump
measures to assess aggression: face ratings, scenario completion
measures of preparedness to aggress: cortisol levels, testosterone levels
Persuasion
The process by which a message induces change in beliefs, attitudes, or behaviors.
Routes to persuasion (central)
central route: Occurs when interested people focus on the arguments and respond with favorable thoughts.
audience: analytical & motivated
processing: high effort, elaborate, agree, or counter
persuasion: clear argument, long lasting, agreement
all leads to response
Routes to persuasion (peripheral)
peripheral route: Occurs when people are influenced by incidental cues, such as a speaker's attractiveness.
audience: not analytical & involved
processing: low effort, peripheral cues, rules of thumb, heuristics
persuasion: cues trigger, liking acceptance, only temporarily
all leads to response
elements of persuasion
who says it: the communicator (credibility, attractiveness & liking)
what is said: message content (reason vs emotion, shallower processing, influence of peripheral cues, discrepancy, primacy & recency)
how it is said: channel of communication (active vs passive reception, personal vs media influence)
to whom it is said: the audience (how old are they, what are they thinking)
how to sell a banana
authority, scarcity, reciprocity, consistency, social proof, liking
stereotype
A belief about the personal attributes of a group of people. Stereotypes are sometimes overgeneralized, inaccurate, and resistant to new information (and sometimes accurate).
-mental representation (cognitions/beliefs)
-mixture of abstract knowledge & examples
-gained from life experiences, which are biased by our goals, moods, beliefs
-illusory correlation: often how we form stereotypes
prejudice
A preconceived negative judgment of a group and its individual members.
-its a feeling, the emotional side (affective/emotional)
-generally negative, can be positive
ABCs = attitudes, behaviors, cognitions
discrimination
Unjustified negative behavior toward a group or its members.
-unfair or biased treatment (behaviorally)
-often motivated by prejudice
-using someones background as a basis for how you behave around them
reverse discrimination
affirmative action: designed to right a wrong
-it sends a message to those people "ur not good enough"
-even w/ good intentions, things backfire
some aspects of stereotypes, prejudice,& discrimination
can apply to any group
-depends on the situation
-can be good or bad
can be overt (blatant) or covert (subtle)
-overt may be diminishing but covert shows it is not gone
Prime-to-Behavior Effects
Bargh, Chen, & Burrows (1996)
-elderly stereotype = walking more slowly
-scrambled sentences
Where and how do stereotypes develop? Social sources
competence vs warmth
usually cannot have both
based on status hierarchy
low status seem warm (likable, sociable, caring, supportive)
high status seem competent (intelligent, in control, capable)
usually look down on low status, but can vary situationally
perceived as competent: non-traditional women, masculine men, germans
perceived as warm: traditional women, the disabled, effeminate men
depersonalize the enemy: view same group differently in peace
start to develop negatives about person to justify your behavior toward them
Where and how do stereotypes develop? motivational sources
taking it out on someone else
negative feedback (fein & Spencer, 1997)
our social identities
-ingroup (us) love
-outgroup (them) hate
need for status & belonging: it is good to be king or queen, is it insecurity
Where and how do stereotypes develop? cognitive sources
stereotyping is a normal cognitive process
-based on categorization (age, color, gender, status)
we do it more when: under time pressure, preoccupied (cognitive load), tired, emotionally aroused, too young
outgroup homogeneity effect: they are all alike, we are different, Perception of outgroup members as more similar to one another than are ingroup members. Thus "they are alike; we are diverse."
distinctiveness: physical deformity/aspects (ex: height), clues to ethnicity
interpretation of ambiguous behavior: "Donald is aggressive or assertive"
consequences of prejudice
self-perpetuating stereotypes
discrimination's impact
stereotype threat: the situational pressure posed by the prospect of being seen or treated through the lens of a negative stereotype
stereotype threat
any group to which a negative stereotype applies
how does threat work?
-be a member or stereotyped group
-care about task/ability to perform well
-stress/anxiety
-working memory capacity limited
-intrusive thoughts
-impression-related concerns
social dominance orientation
A motivation to have one's group dominate other social groups.
authoritarian personality
A personality that is disposed to favor obedience to authority and intolerance of outgroups and those lower in status.
realistic group conflict theory
The theory that prejudice arises from competition between groups for scarce resources.
social identity
The "we" aspect of our self-concept; the part of our answer to "Who am I?" that comes from our group memberships.
ingroup
"Us": a group of people who share a sense of belonging, a feeling of common identity.
outgroup
"Them": a group that people perceive as distinctively different from or apart from their ingroup.
in-group bias
The tendency to favor one's own group.
own-race bias
The tendency for people to more accurately recognize faces of their own race. (Also called the cross-race effect or other-race effect.)
group-serving bias
Explaining away outgroup members' positive behaviors; also attributing negative behaviors to their dispositions (while excusing such behavior by one's own group).
just-world phenomenon
The tendency of people to believe that the world is just and that people therefore get what they deserve and deserve what they get.
subtyping
Accommodating individuals who deviate from one's stereotype by thinking of them as "exceptions to the rule."
subgrouping
Accommodating individuals who deviate from one's stereotype by forming a new stereotype about this subset of the group.
sleeper effect
A delayed impact of a message that occurs when an initially discounted message becomes effective, such as we remember the message but forget the reason for discounting it.
attractiveness
Having qualities that appeal to an audience. An appealing communicator (often someone similar to the audience) is most persuasive on matters of subjective preference.
Foot-in-theDoor phenomenon
The tendency for people who have first agreed to a small request to comply later with a larger request.
lowball technique
A tactic for getting people to agree to something. People who agree to an initial request will often still comply when the requester ups the ante. People who receive only the costly request are less likely to comply with it.
door-in-the-face technique
A strategy for gaining a concession. After someone first turns down a large request (the door-in-the-face), the same requester counteroffers with a more reasonable request.
primacy effect
Other things being equal, information presented first usually has the most influence.
two-step flow of communication
The process by which media influence often occurs through opinion leaders, who in turn influence others.
need for cognition
The motivation to think and analyze. Assessed by agreement with items such as "The notion of thinking abstractly is appealing to me" and disagreement with items such as "I only think as hard as I have to."
attitude inoculation
Exposing people to weak attacks upon their attitudes so that when stronger attacks come, they will have refutations available.
hostile aggression
Aggression that springs from anger; its goal is to injure.
instrumental aggression
Aggression that aims to injure, but only as a means to some other end.
instinctive behavior
An innate, unlearned behavior pattern exhibited by all members of a species
displacement
the redirection of aggression to a target other than the source of the frustration. Generally, the new target is a safer or more socially acceptable target.
prosocial behavior
Positive, constructive, helpful social behavior; the opposite of antisocial behavior.
catharsis
Emotional release. The catharsis view of aggression is that the aggressive drive is reduced when one "releases" aggressive energy, either by acting aggressively or by fantasizing aggression.