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Allusion
A reference in a written work or spoken text to another text or body of knowledge to create resonance in the reader.
Analogy
A comparison of two seemingly different things; (similes and metaphors)
Anaphora
The repetition of a word or a group of words at the beginning of successive clauses or phrases.
Anecdote
A brief narrative offered in a text to capture the audience's attention or to support a generalization or claim.
Antithesis
The juxtaposition of contrasting words or ideas, often in parallel structure.
Appeal
One of three strategies (ethos, logos, pathos) for persuading audiences.
Ethos
The appeal of a text to the credibility and/or character of the speaker, writer, or narrator.
Logos
The appeal of a text based on the logical structure of its argument or central ideas.
Pathos
The appeal of a text to the emotions or interests of the audience.
Chiasmus
A figure of speech by which the order of the terms in the first of parallel clauses is reversed in the second.
Claim
The point, backed up by support, of an argument; synonymous with thesis.
Colloquialism
The use of informal words, phrases, or slang in a piece of writing.
Concession
The acknowledgement of a point made by one's opponent.
Connotation
The implied meaning of a word, in contrast to its directly expressed dictionary meaning.
Denotation
The dictionary definition of a word.
Diction
An author's word choice, especially when purposeful.
Euphemism
Polite, indirect expressions that replace harsh or impolite words.
Hyperbole
An exaggeration for effect.
Imagery
Language that evokes particular sensations or emotionally rich experiences.
Inference
A conclusion reached by the reader's own thinking rather than being told directly.
Irony
A contrast between appearance and reality.
Dramatic Irony
When the reader knows something that one or more characters do not.
Situational Irony
When the outcome of a situation is the opposite of what is expected.
Verbal Irony
When a person says one thing but means another, often opposite.
Juxtaposition
The placement of two things side-by-side for emphasis.
Metaphor
An implied comparison that does not use 'like' or 'as'.
Metonymy
Referring to an entity by one of its attributes or associations.
Onomatopoeia
A word capturing the sound of what it describes.
Paradox
A statement that seems untrue but is true nevertheless.
Parallelism
A set of similarly structured words, phrases, or clauses.
Persona
The voice or figure of the author in a narrative.
Principle of Charity
Interpreting statements in their best, most reasonable form.
Rhetoric
The art of analyzing language choices for meaningful communication.
Rhetorical Choices
The specific choices made to achieve meaning or effect.
Rhetorical Question
A question asked to affirm or deny a point, not to seek an answer.
Rhetorical Triangle
A diagram showing the relations of writer, audience, and text.
Satire
An ironic composition that ridicules aspects of humanity or society.
Synecdoche
Referring to a whole by naming one of its parts.
Syntax
The order of words in a sentence.
Tone
The writer or speaker's attitude toward the subject matter.
Understatement
A figure of speech that makes a situation seem less important than it is.
Zeugma
A figure of speech in which a word applies to multiple nouns, blending different ideas.