CASE STUDY- STARBUCKS

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Description and Tags

case study

marketing

starbucks

coffee

commerce

Last updated 2:10 PM on 6/26/22
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8 Terms

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Starbucks
________ has able to establish an ambiance of sophistication, brand loyalty and has gained many loyal customers.
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Seattle
Starbucks, which opened its first store in ________ in 1971, has become mainstream.
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Starbucks Corporation
________ is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington.
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Starbucks
________ creates ideas which are difficult to imitate for their competitors.
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Threats of starbucks
·       Increased competition
·       Rising prices of coffee beans
·       Developed countries economy
·       Changing taste and lifestyle of consumer
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CEO/s and founder/s of starbucks
CEO- Kevin Johnson
Founders- Jerry Baldwin, Zev Siegl, Gordon Bowker
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Products of starbucks
Starbucks products include hot and iced coffee, tea, milkshakes, juices, pastries, cakes, sandwiches, salads, etc. it also has bottled drinks, at home coffee and merchandise.
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Equipments of a cafe
Cafe's equipment include brewer machine, espresso machines, coffee grinders and many more.