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Treat people as ends, never as a means
Focus on autonomy and rationality
Need to balance interest of the company and the individual e.g. lying to customers about the benefit of a product so they buy it; not paying employees a fair wage to produce cheaper products - the company needs to act morally
Supports CSR (Cooperate Social Responsibility)
Categorical imperative emphasises importance of truth and promise keeping
We must follow our contract and keep the promises we have made to business employees etc - whistleblowing usually breaks this. However the company have also made promises to treat employees specific ways, so if they break this promise, whistleblowing could be ethical
Treating people as ends is important - if a company is not doing this there may be a greater sense of duty and so it might be that promise that needs to be broken
Debatable on Whistleblowing
Often lead to actions which go against the categorical imperative - cannot be universalised, do not treat people as ends in themselves and would not be accepted in a Kingdom of Ends
Need autonomy to be moral but many are unable to be free due to globalisation, e.g. accepting a job in a bad factory as you will earn money
Business should be done for the good of others/out of duty, not with the sole intention of profit
Supports good ethics is good business (Globalisation)
The same principles should apply in every situation - good ethics as good business is a good rule
Business is generally motivated by self-interest: Kant encourages good ethics, which treat others as an end and can be universalised
Is it possible in business to treat everyone as an end? Can stakeholders and shareholders both be treated well by every decision? This seems unrealistic and too ideal
Supports Good Ethics is Good Business