MIL Types of Media

Print Media

This type of media, paper and ink is reproduced in a printing process that is traditionally mechanical such as books, newspapers, magazines, journals, newsletters, and brochures.

Text Media

simple and flexible format for conveying ideas, whether handwritten or printed

Visual Media

refers to pictures, photos, images, and graphics used to channel communication using the sense of sight - Examples are infographics, cartoons, photography

Broadcast Media

A type of media that reaches target audiences using airwaves as the transmission medium. Examples of _____ media are radio and television

Audio Media

- A type of broadcast media that uses audio or voice recording as a medium in the delivery of information

Multimedia

concerned with the computer controlled integration of text, graphics, drawings, still and moving images (video), animation, audio, and any other media where every type of information can be stored, communicated, and handled digitally

New Media

Digital media that are interactive, incorporate two way communication and involve some form of computing

Media Content

Content is the idea that is delivered to the audiences, in a form of images still and moving audio, documents, and files

Mass Media

refer to channels of communication that involve transmitting information in some way, shape or form to large numbers of people

Media Effects

are the intended or unintended consequences of what the mass media does (Denis McQuail, 2010)

Third Party Theory

People think they are more immune to media influence than others.

Reciprocal Effect

When a person or event gets media attention, it influences the way the person acts or the way the event functions. Media coverage often increases self-consciousness, which affects our actions.

Boomerang Effect

Refers to media-induced change that is counter to the desired change

Cultivation Theory

States that media exposure, specifically to television, shapes our social reality by giving us a distorted view on the amount of violence and risk in the world

Agenda-setting Theory (Lippmann/McCombs and Shaw)

Process whereby the mass media determine what we think and worry about Public reacts not to actual events but to the pictures in our head, created by media

Propaganda Model of Media Control

The model tries to understand how the population is manipulated, and how the social, economic, political attitudes are fashioned in the minds of people through propaganda.