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Rhetoric
The art of using language effectively and persuasively. Any deliberate, strategic use of language to affect an audience
Inference
A conclusion drawn from evidence/reasoning rather than stated directly. You’re “reading between the lines” - the author implies, you infer.
Style
The distinctive way an author uses language (word choice, sentence structure, tone). Notice sentence length, diction, and rhythm patterns across a passage.
Genre
A category of writing defined by form/content/style (essay, satire, memoir). Ask: what type of text is this, and what conventions does it follow?
Text
Any work (written, spoken, visual) that can be analyzed rhetorically. Broad term - could be a speech, ad, cartoon, or essay.
Rhetorical Situation
The circumstances that prompt and shape a piece of communication. Consider: who’s speaking, to whom, why, and under what circumstances.
Context
The background circumstances surrounding a text (historical, social, cultural). Look at when/where it was written and what was happening at the time.
Purpose
The goal the author wants to achieve (persuade, inform, entertain). Ask “why did the author write this?”
Subject
The topic the text addresses. What is the text actually about?
Occasion
The specific event or time prompting the text. Look for a triggering event (a speech given after a tragedy, etc.)
Audience
The intended readers/listener. Look at word choice/tone - who does this language seem aimed at?
Persona
The face or character an author adopts for the audience (may differ from author’s true self). Notice if the “voice” seems like a constructed role rather than the author’s raw self.
Exigency
The urgent problem or need motivating the text. What issue makes this text necessary right now?
Constraints
Factors limiting the rhetor’s options (time, audience beliefs, norms). What limits what the author can say or how they can say it?
To persuade
Aiming to convince the audience of a viewpoint or action. Look for calls to action, argumentative structure, appeals.
To inform
Aiming to explain or present facts/knowledge. Neutral tone, data, explanation without pushing an opinion.
To entertain
Aiming to amuse or engage the audience. Humor, vivid storytelling, playful language.
Argument
Presenting a claim supported by reasoning/evidence. Claim + Evidence + Reasoning structure.
Exposition
Explaining or informing about a topic. Explanatory, factual, often used to set up an argument or story.
In Media Res
Starting a narrative in the middle of the action. Story opens mid-scene with no prior setup.
Flashback (Analepsis)
A scene that jumps back to an earlier time. Narrative interrupts to show a past event.
Flash-forward (Prolepsis)
A scene that jumps ahead to a later time. Narrative interrupts to show a future event
Foreshadowing
Hints about events that will happen later. Subtle clues or ominous details early in the text.
Cliffhanger
An unresolved, suspenseful ending to a section. Text cuts off right before a climax/resolution.
Inductive Reasoning
Moving from specific examples to a general conclusion. Several examples → broad claim at the end.
Deductive Reasoning
Moving from a general principle to a specific conclusion. General premise → specific conclusion (often syllogism form).
Defend
Supporting an existing claim/position. Author backs up a stance with evidence.
Challenge
Disrupting or questioning a claim/position. Author pushes back against an idea.
Qualify
Agreeing partially, with conditions or limits. “To some extent,” “while X is true, Y also matters”.
Rebuttal
A response countering an objection or criticism. Author directly answers a counterargument.
Counterargument
An opposing viewpoint acknowledged in the text. “Some may argue…” followed by the opposing view.
Rhetorical Question
A question asked for effect, not requiring an answer. Question posed without expecting a literal reply.
Diction
Word choice, especially as it affects tone/meaning. Notice formal vs informal, harsh vs soft word choices.
Logical Fallacy
An error in reasoning that undermines an argument’s logic. Arguments sounds persuasive but has a flaw in structure.
Ad Hominem
Attacking the person instead of their argument. Insults/character attacks replace actual rebuttal.
Bandwagon
Arguing something is true/good because it’s popular. “Everyone is doing it” logic.
Red Herring
Introducing an irrelevant point to distract from the issue. Sudden topic shift away from the actual argument.
Metaphor
A direct comparison without “like/as”. “X is Y” - implied comparison.
Allusion
A brief reference to another work, person, or event. A quick nod to something outside the text (mythology, history, literature).
Synecdoche
A part represents the whole (or vice versa). “Wheels” for car, “hands” for workers.
Simile
A comparison using “like” or “as”. Look for “like” or “as” connecting two unlike things.
Personification
Giving human qualities to non-human things. Objects/animals/ideas “act” or “feel” like humans.
Metonymy
Substituting a related term for the thing itself. “the White House” for the U.S. government.
Apostrophe
Addressing someone absent, dead, or non-human as if present. Direct address to something that can’t respond (”O Death, where is thy sting?”).
Symbolism
Using an object/action to represent a deeper idea. Recurring object/image tied to abstract meaning.
Allegory
the expression of truths or generalizations about human existence by means of symbolic figures and actions. Pay attention to symbolism, analyse character representations.
Cacophony
Harsh, jarring combinations of sound. Clashing consonants, choppy rhythm.
Euphony
Pleasant, harmonious combinations of sound. Smooth, musical-sounding language.
Onomatopoeia
Words that imitate sounds. Words like “buzz,” “crash,” “hiss”.
Antanaclasis
Repeating a word with a different meaning each time. Same word, two different senses, close together.
Chiasmus
Reversal of grammatical structure in successive phrases (ABBA pattern). Ask not what your country can do for you—ask what you can do for your country.
Zeugma
One word governs multiple other words, often in different senses. “She broke his car and his heart”.
Alliteration
Repetition of initial consonant sounds. Multiple words in a row starting with the same sound.
Assonance
Repetition of vowel sounds. Repeated vowel sounds within nearby words.