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Discipline
how we think, feel, behave
Critical thinking
analyzing, not simply accepting information
The Scientific Method
a procedure for finding facts → “is this valid?” by using observation, measurement, or experiments
The Empirical Method
a set of rules/techniques for observation
Demand Characteristics
in an observational setting, people behave or act the way they think researchers expect/want them to
(Construct) Validity
how well the study measures what it claims to measure
Reliability
consistency; if the measure is reliable and has similar/same results after testing multiple times
Descriptive research
systematic, observation of people (where you observe people without inteference); no manipulation
Correlational study
looking at two variables and how they are related/vary together; how well one variable predicts the other (no manipulation)
Experimental study
explore cause and effect relationships, using random assignment; manipulation of one or more factors (has independent variables)
Positive Correlation
between 0 and +1.00; indicates direct relationship, two things increase or decrease together
Negative Correlation
between 0 and -1.00; indicates inverse relationship, one thing increases, the other decreases
Correlation Coefficient
a statistical measure of how closely two things vary together and how well one predicts the other; the closer it is to 1 the stronger it is
Double Blind Procedure
eliminating bias (neither people in groups nor the researcher know which group is receiving the treatment)
can also avoid observer bias
Mode
most occurring score
Mean
average score
Median
middle score (when rearranged in order, which number is in the middle)
Range
difference between highest and lowest scores
Standard deviation
describes distribution of grades, % of students who made the high end and % of students in the lowest end
An Observed Difference is Reliable when (4 reasons):
representative samples are better than biased samples
the more cases the better
generalizations based on a few unrepresentative cases are unreliable
less variable observations are more reliable than those that are more variable
Statistical Significance
when sample averages are reliable and difference between them is relatively large, the difference has statistical significance (the difference wasn’t by chance)
Techniques to Avoid Demand Characteristics (4 listed)
naturalistic observation
privacy
control
unawareness
Observer Bias
observers’ expectation influences what they observe and what they actually observe
Example: a set of students were told their rats were slow bred while others were told they were fast bred and so the set of students who were told their rats were slow bred believed and observed that the rats grew slower even though the rats were the same breed in both samples of the experiment and grew the same
To avoid observer bias: double blind study
Third Variable Problem/Confounding Variable
an outside factor that causes a fake link between two other things
Establishing causal relationship between variables in 3 steps (in an experiment)
manipulate
measure (dependent variable)
compare (compare the value of the dependent variable in one condition w/ the value of another dependent variable in another condition)
Internal Validity
how safely you can say your test/experiment caused the specific result
External Validity
how well the results can generalize to the whole population (if it is valid to external world)
Random sampling
chooses from a big group to join a study (generalize)
Random assignment
sorts those chosen groups into different test groups (assigning them into random groups)
Replication
an experiment that uses the same procedure as the previous experiment but with a new sample of people from the same population
Causation
know for a fact that A caused B (direct relationship)