Media & Ideology Lecture Notes

These flashcards cover key concepts and definitions related to media and ideology as discussed in the lecture.

What are ideologies?

Sets of beliefs that help us make sense of the world, determining what is perceived as 'good,' 'bad,' 'normal,' or 'weird.'

How do ideologies influence our sense of reality?

They act like invisible glasses that shape our perception of everything, influencing what we consider normal, true, or real.

What does the media do to promote certain ideologies?

Media repeats specific messages and ideas, which can create the perception that these ideas are common sense.

What is hegemony?

A situation where powerful groups shape what is seen as 'normal' or 'natural' without the use of force, instead influencing through media and culture.

What is consumer culture?

A culture where buying things is central to life and happiness, often hiding inequality and promoting endless spending.

How does advertising affect people's beliefs?

Ads promote a worldview that links happiness with consumerism, suggesting buying things leads to happiness.

What portrayal of family life is common in U.S. television?

Predominantly depicts white, middle-class families with high-status jobs.

How were different races/ethnicities portrayed in 20th century U.S. media?

Often stereotyped or ignored, with portrayals predominantly made by white producers.

What is an example of a media piece that positively portrays African culture?

The movie 'Black Panther' shows Black culture and power in a positive light.

What did the show 'Ellen' represent in media history?

Marked a significant positive shift by depicting a gay character coming out publicly.

What is the encoding/decoding theory?

Encoding is the creator's intended message, while decoding is how the audience interprets that message.

What is the 'uses and gratifications' approach?

Focuses on why and how people use media to meet their personal needs.

What percentage of users create most content on social media?

Only 3% of users engage in creating content, with most acting as spectators.

How has the Internet changed cultural gatekeeping?

While more people can share content, the majority still primarily consume content created by a small group.