Adopting Fashion Branding Strategies Practice Flashcards

A set of vocabulary-style flashcards based on lecture notes focusing on the integration of emerging technologies like AI and NFTs into the fashion markets of Saudi Arabia and Dubai.

Immersive digital technologies

Technologies that create a simulated experience perceived as real, such as virtual reality, augmented reality, and mixed reality, serving as interaction technologies between the real world and digital environments.

Non-fungible tokens (NFTs)

Digital assets relying on blockchain technology that serve as proof of ownership or evidence of legitimacy for unique goods or content.

Artificial intelligence (AI)

The imitation of human cognitive functions by machines, particularly computer systems, including problem-solving, natural language processing, and machine learning.

Brand engagement

The degree of interaction, connection, and involvement consumers have with a brand, relying on factors like brand awareness, emotional attachment, and customer loyalty.

Sustainability

The process of addressing current demands without compromising the capacity of future generations to satisfy their needs, often linked to eco-friendly practices in fashion.

Personalisation

Customizing goods, services, or content to suit an individual's preferences and needs, often driven by machine learning algorithms that analyze consumer data.

Cultural diversity

The availability and respect of different cultural groups and perspectives, including appreciating varied backgrounds and tastes within the fashion industry.

Regulatory frameworks

Sets of laws, rules, and regulations that control businesses, addressing issues like data privacy, intellectual property, and ownership of virtual assets.

Digital fashion

Apparel and accessories that exist only in digital form, frequently created for virtual characters or avatars.

Technology awareness

A high level of expertise and proficiency in using technology, digital devices, software, and online platforms.

Blockchain

A distributed, decentralized digital ledger that records transactions across numerous computers to create an immutable and transparent chain of records.

Metaverse

An immersive digital environment that provides fashion brands with social spaces to create user-centered, interactive products that transcend physical boundaries.

Smart contracts

Self-executing agreements with the conditions of the contract explicitly written into code to automate transactions like virtual property sales.

Decentralized Autonomous Organisations (DAOs)

Businesses operated by code on blockchain networks that manage shared resources and allow for collective decision-making.

Technology Acceptance Model (TAM)

A theoretical framework used to forecast user acceptance of technology based on two key factors: perceived usefulness and perceived ease of use.

Perceived usefulness (PU)

A construct within TAM defined as a user's subjective belief that using a specific technology will improve performance or make tasks easier.

Perceived ease of use (PEOU)

A construct within TAM referring to the degree to which a user expects that using a technology will be effortless and intuitive.

Hofstede Model

A cultural dimensions theory that defines culture as the collective programming of the mind, distinguishing groups through factors like power distance and collectivism.

Geofencing

A technological strategy used for responsible AI usage to ensure that sensitive content, such as certain advertising campaigns, is restricted to appropriate regions.

Phygital

A term describing the fusion of physical and digital elements in fashion, such as the intersection of physical garments and virtual experiences.

Saudi Arabia Fashion Market Value (2024)

The projected value of the Saudi Arabian fashion market in $2024$, estimated to be $4.25$ billion.

Saudi Arabia Fashion Market CAGR

The projected compound annual growth rate for the Saudi fashion industry through $2030$, estimated at $5.1\%$.