Identity and Personal Branding

These flashcards cover key concepts from the lecture notes on identity and personal branding, focusing on the analysis of personal representation in digital and professional contexts.

What is the focus of Unit 1.1 in the lecture notes?

The focus is on the story of a page not found (404) and analyzing reading comprehension related to identity.

What does the term 'personal branding' refer to?

It refers to the practice of promoting oneself and creating a public persona.

According to the lecture, what should the ideal email address convey?

The ideal email address should convey a professional image, like firstname.lastname@…, rather than playful or irrelevant names.

What language skills are emphasized in Unit 1.2?

The ability to use present simple or continuous in active or passive voice for context-appropriate roleplay.

How do viral videos spread according to the lecture?

A video goes viral when it is shared online, leading to more viewers as people continue to share it.

What role do visuals play in a presentation according to Renny Gleeson's talk?

Visuals help in enhancing the audience's understanding and engagement during a presentation.

How does the writer evaluate their self-promotion efforts in their personal brand?

The writer gives themselves a score of 4/10 for self-promotion, indicating room for improvement.

What is one aspect that people often associate with the writer's approach to acupuncture?

Empathy is frequently mentioned as a part of the writer's identity in their professional practice.

What two forms of present tense are discussed in relation to writing?

Present Simple and Present Continuous, used in both active and passive voice.

Why is personal branding considered important today?

Personal branding is important as it helps individuals convey the right signals about themselves professionally.