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connotation
an idea or feeling a word invokes
Positive: connects readers through emotions
Negative: create too strong of an emotion
denotation
the literal meaning of a word
Positive: reader understands the meaning of the word
Negative: lacks emotional connection
concrete diction
the use of words for their literal meanings and often refer to things that appeal to the senses
Positive: senses connect reader and text
Negative: hard for reader's to imagine senses
abstract diction
words that express intangible ideas or concepts
Positive: conveys ideas and emotions that have universal resonance
Negative: lack physical detail
general diction
refers to broad areas; choice of words based on audience and context
Positive: makes text more relatable
Negative: some people might not relate to it
specific diction
the speaker or writer's style of expression
Positive: expresses writer's thoughts and expression
Negative: makes texts less relatable
idioms
words or phrases that aren't meant to be taken literally
Positive: make text more humorous; lesson the (-) connotation
Negative: confusing to understand the actual meaning
colloquial language
used for casual, informal communication
Positive: adds authenticity, uses simpler language
Negative: text can seem less formal and serious
slang
words/phrases that are informal and seen in speech, not writing
Positive: makes text more relaxed
Negative: can be outdated, narrows audience, can't be used in formal situation
dialect/regional language
language spoken in a region
Positive: connects with a region's culture
Negative: text doesn't connect with everyone
biased language
contains excluding, offensive, and hurtful words or phrases
Positive: know where the author is coming from
Negative: may offend a group of people
euphemisms
mild or indirect word substituted for one considered too harsh
Positive: soften the impact of uncomfortable subjects
Negative: can mess up the true meaning, insincere
double speak
the deliberate misuse of language to distort meaning
Positive: ability to communicate uncomfortable topics; bad ideas seem like good ideas
Negative: makes text more confusing
technical language/jargon
specific terminology in a field
Positive: makes text more specific
Negative: more confusing for some people
pretentious language
uses language to appear more impressive than necessary
Positive: enhance a text's intellectual depth
Negative: too complex, hiding the meaning, seem snotty
archaic language
come out as pretentious, not commonly used (past slang)
Positive: create historical feeling
Negative: text may not be understood
neologisms
new word or expression. EX: emojis
Positive: make text more modern
Negative: not everyone knows what it means
cliches
overused expressions
Positive: most people understand the expression
Negative: makes text boring and unoriginal