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16 Terms
1
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Quality Street
\-Made in 1956
\-Aim for people to have luxuries after post-war rationing
\-Reasonable cost to appeal to working families
\-Major Quality and Miss Sweetie in Regency era
\-Intertexuality of them with other QS adverts
\-Aim for people to have luxuries after post-war rationing
\-Reasonable cost to appeal to working families
\-Major Quality and Miss Sweetie in Regency era
\-Intertexuality of them with other QS adverts
2
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Theories appropriate for Quality Street
\-Propps Narrative
\-Male Gaze
\-Uses and Gratifications
\-Male Gaze
\-Uses and Gratifications
3
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This Girl Can
\-Aim to get more women involved in sport
\-Two million fewer 14-40 year old women than men partake in sport regularly and they wanted to change that
\-Taking away the fear of being judged
\-Two million fewer 14-40 year old women than men partake in sport regularly and they wanted to change that
\-Taking away the fear of being judged
4
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Theories appropriate for This Girl Can
\-Propps narrative
\-Male gaze (contrast)
\-Uses and Gratifications
\-Male gaze (contrast)
\-Uses and Gratifications
5
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TMWTGG
\-Released in December 1974
\-Illustrations commonly used
\-1973 energy crisis
\-Illustrations commonly used
\-1973 energy crisis
6
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Theories appropriate for TMWTGG
\-Male Gaze
\-Propps narrative
\-Butlers Gender Perfomativity
\-Propps narrative
\-Butlers Gender Perfomativity
7
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No time to die
\-Legacy of James Bond and Bond Girls
\-Sexism
\-Sexism
8
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Theories appropriate for No Time to Die
\-Propps Narrative
\-Jenkins Fandom Theory
\-Uses and Gratifications
\-Jenkins Fandom Theory
\-Uses and Gratifications
9
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Pride
\-Targets POC
\-Black Pride (regarding hair)
\-Readership of over 146000
\-Black Pride (regarding hair)
\-Readership of over 146000
10
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Theories appropriate for Pride
\-Uses and Gratifications
\-Zoomens Feminism thoery
\-Zoomens Feminism thoery
11
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GQ
\-Gentlemans Quarterly
\-Luxury Product
\-Readership of 212,000
\-Luxury Product
\-Readership of 212,000
12
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Theories appropriate for GQ
\-Propps Narrative
\-Uses and Gratifications
\-Gilroy’s postcolonialist theory
\-Uses and Gratifications
\-Gilroy’s postcolonialist theory
13
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The Sun
\-Tabloid newspaper
\-2.3 million daily readership (35-64 years old)
\-2.3 million daily readership (35-64 years old)
14
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Theories appropriate for The Sun
\-Audience response theory
\-Barthes enigma codes
\-Barthes enigma codes
15
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The Guardian
\-Broadsheet newspaper
\-Avg age 54, male
\-Avg age 54, male
16
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Theories appropriate for The Guardian
\-Audience response theory
\-Barthes enigma codes
\-Barthes enigma codes
Note 
Flashcards (45)