Set Texts

Quality Street

-Made in 1956

-Aim for people to have luxuries after post-war rationing

-Reasonable cost to appeal to working families

-Major Quality and Miss Sweetie in Regency era

-Intertexuality of them with other QS adverts

Theories appropriate for Quality Street

-Propps Narrative

-Male Gaze

-Uses and Gratifications

This Girl Can

-Aim to get more women involved in sport

-Two million fewer 14-40 year old women than men partake in sport regularly and they wanted to change that

-Taking away the fear of being judged

Theories appropriate for This Girl Can

-Propps narrative

-Male gaze (contrast)

-Uses and Gratifications

TMWTGG

-Released in December 1974

-Illustrations commonly used

-1973 energy crisis

Theories appropriate for TMWTGG

-Male Gaze

-Propps narrative

-Butlers Gender Perfomativity

No time to die

-Legacy of James Bond and Bond Girls

-Sexism

Theories appropriate for No Time to Die

-Propps Narrative

-Jenkins Fandom Theory

-Uses and Gratifications

Pride

-Targets POC

-Black Pride (regarding hair)

-Readership of over 146000

Theories appropriate for Pride

-Uses and Gratifications

-Zoomens Feminism thoery

GQ

-Gentlemans Quarterly

-Luxury Product

-Readership of 212,000

Theories appropriate for GQ

-Propps Narrative

-Uses and Gratifications

-Gilroy’s postcolonialist theory

The Sun

-Tabloid newspaper

-2.3 million daily readership (35-64 years old)

Theories appropriate for The Sun

-Audience response theory

-Barthes enigma codes

The Guardian

-Broadsheet newspaper

-Avg age 54, male

Theories appropriate for The Guardian

-Audience response theory

-Barthes enigma codes