Intro to Communication: Lesson 3 Print Media

Tsai Lun

Chinese who invented paper during the Han Dynasty

Romans

they presented the first “books”: parchment paper bounded by wood and leather

Johannes Guttenberg

German who developed a movable type printing press

Bible

first mass-produced book

paperbacks

Western publishers’ solution to make books more affordable and accessible

audio books

listening to a book rather than reading it

e-books

electronic versions of hardback or paperback books that can be downloaded and read on screen

Doctrina Christiana

First book in the Philippines, a religious handbook printed in Spanish and Tagalog

Juan de Vera

A Chinese Christian convert who learned the art of printing with wooden blocks (Xylography) in China; printed the Doctrina Christiana

Tomas Pinpin

“The Father of Philippine Printing”; took over the first printing press and published 14 titles

Romance Novels

“Valentine Romances” that cater to the sensibility of the audience. Low-price and written and Filipino

Benjamin Ocampo

wrote “Valentine Romances”

Komiks

Full color illustrated printed materials; Past times of filipinos for 50 years until the 1990s

Tony Velasquez

published komiks in the 40s, Philippines

Scholarly Publications

include dictionaries and grammar books

Filipiniana

scholarly publications that deal with Philippine life and culture

Textbooks

Comprises 70% of all the books being published in the country

Osias Readers

first Filipino-authored textbooks

General Trade Publications

TRAVEL BOOKS, COOKBOOKS, HOW-TO-BOOKS, ART AND COFFEE TABLE BOOKS

Benjamin Harris

he published the 1st American Newspaper

Boston Newsletter

First newspaper that came out with several issues

John Campbell

he founded the Boston Newsletter

New England Courant

First American newspaper that published issues without the “Crown’s” published by authority seal

James Franklin

founded the New England Courant

Libel

legal term refers to an act of defamation

Sedition

a language deemed to incite rebellion against the government

Benjamin Day

he dropped the price of newspapers and sold newspapers on a daily basis vs. subscription

Yellow Journalism

also called “tabloid” or “jazz” journalism. Known for sensationalized, human-interest stories. Focused on sex and violence in order to sell

Del Superior Govierno

The first regularly issued publication in the Philippines; focused on events in Spain. Target readers were Spanish living in the PH

La Esperanza

Carried news from Spain on religion, science and history

Diario De Manila

-Rivaled La Esperanza

-First disaster reporting

-Closed when Spanish authorities knew they printed Kalayaan

Felipe del Pan

headed Diario De Manila; one of the most recognized journalists during his time

El Comercio

- Rival of Diario de Manila

- Had the biggest circulation (56 years)

- Ceased operation in 1925 after the Americans occupied the PH

La Opinion

Started political Journalism in the PH

La Solidaridad

-nationalistic newspaper, served as the mouthpiece of the revolutionary movement

-published in Spain by the Illustrados and smuggled into the country

Kalayaan

Put up by Andres Bonifacio and Emilio Jacinto; Had only two issues before the Spaniards discovered the location of the printing press

La Independencia

The official newspaper of the Magdalo chapter of the Katipunan headed by Antonio Luna

El Renacimiento

-Highly nationalistic newspaper, founded by Don Edgardo Ocampo and edited by Teodoro Kalaw

-Popular in the early years of the American Regime

The Manila Times

-First english language newspaper founded in 1898 by Thomas Gowan, an englishman

-Revived by Chino Roces in 1986 after the Edsa Revolution

Manila Bulletin

-oldest existing newspaper

-Started as a shipping journal.

Carson Taylor

founder of Manila Bulletin

Daily Express and Manila Bulletin

only 2 pre-Martial law newspapers that were allowed to reopen

La Ilustracion Filipina

first illustrated journal promoting culture

Precios Corientos

The first publication in the country both Spanish and English

The Saturday Evening Post

The American magazine that first reached a large public

Magazines

became America's only national medium to travel beyond local boundaries

primary readers

people who directly bought magazines

pass-along readers

people who read magazines in waiting rooms