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Social psychology
the scientific study of the feelings, thoughts and behaviors of individuals in social situations, the specific study of how people think about, influence and relate to each other
kurt lewis behavioral function
B = F (P, E)
fundamental attribution error
the failure to recognize the importance of situational influence on behavior, together with the tendency to overemphasize the importance of dispositional = ignorance of situational factors
Nudge/channel factor
small, innocuous seeming prompts that can have. a big effect on behavior by providing an easier way for people to actually conduct the behavior
construal
our perception of things/ perception if something
schemas
a construal but applied to events rather than things - how you expect a situation to unfold, developed through life experiences, help us organize and navigate the world
steryotypes
schemas applied to people or individuals = a belief that certain attributes are characteristic of all members of a particular group
reliability
the degree to which the measurements are consistent over time
measurement validity
the degree to. which you are measuring the target
internal validity
how confident we are to make casual inferences
external validity
how confident we are to generate results to broader population and real world
random assignment
assigning participants to different groups randomly
random sampling
everyone in the population has an equal chance to be selected to participate
basic research
concerned with trying to understand some phenomenon in its own right
applied research
concerned with solving real real world problems - intervention
Institutional Review Board (IBR)
a university committee that judges the ethical appropriateness of a scientific research
informed consent
participants. willingness to participate in a procedure or reaserch study after earning all relevantt aspect about the procedure of study
deception research
reach in which the participant are misled about the purpose of the research or the meaning of something that is done to them
self-schemas
a cognitive structure, derived from past experiences, that represents a persons’ beliefs and feelings about the self in general and specific situations
self-esteem
the overall positive or negative evaluation an individual has of themselves
trait self esteem
an enduring level of self recarding across time, and it is relatively stable
state self-esteem
momentary feelings about the self. dynamic/changeable self evaluation
contingencies of self-worth
self-esteem is contingent on (rises or falls wish ) success and failures in domains that are important to the self
self comparison theory
people compare themselves to others to evaluate their own opinions, attitudes and internal states
upward comparison
(how far can I go) when you want to improve something about yourself, you compare with people who are better
downwards comparison
(its not so bad) when you want to feel good about yourself, you compare with people who are worse
self enhancement
people’s desire to maintain, increase or protect their self-esteem or self-view
better than average effect
tendency for people to evaluate their characteristics and prospects more favorably than those of their peers
self-affirmation
people can maintain an overall sense of self-worth following psychologically threatening information by affirming a valued aspect of themselves unrelevantto the situation
sociometer hypothesis
self-esteem also serves as an internal, subhjective index or marker of how well we are regarded by others, and hence how likely we are to be included or included by them
self discrepancy theory
people want to reduce discrepancies between their actual self and posible selves (ought self-ideal self)
ought self
the person you feel, you should be, the person others want you to be
ideal self
the person you aspire/want to be
pluralistic ignorance
misperception of a group norm that results from observing people who are acting at variance with their private beliefs, out of concern for the social consequences - actions that reinforce the erroneous group norm
order effects
the order in which items are presented can have a powerful influence on judgement
recency effect
information presented last has an overly strong influence in later judgement
primacy effect
information presented first has an overly strong influence on later judgement
framing effects
the influence on judgement resulting from the way that information is presented
spin framing
changing the way something is phrased/framed so that it looks more favorable or unfavorable
confirmation bias
the tendency to trust a. proposition by searching for evidence that would support it
self - fulfilling prophecy
our expectations lead us to behave in ways that elicit the very behavior we expect from others
temporal framing
how actions and events are framed within a particular time perspective
construal level theory
the temporal perspective from which people view events had important and predictable implications for how they construe them
schema
mental concepts/shortcuts of things/events
heuristics
a variety of mental operations that are commonly used to more quick and efficient judgement and desicions
availability heuristics
the process where by judgements of frequency/probability numbers are based on how readily pertinent instances come to mind
fluency
the ease (difficulty) associated with information processing
representation heuristics
the tendency too compare things or individuals to the prototype of their category
base-rate information
information about the relative frequency of events or members of different groups
covariation principle
behavior should be attributed to potential causes that co-occur covariate with the behavior
consensus
wether most people would behave the sea e way or different in a given situation
distinctiveness
weather a behavior is unique to a particular situation or occurs many or all situations
consistency
weather an individual behaves the same way or differently in a given situation on different occasions
dispositional attribution
when consensus and distictiveness are low but consistency is high
situational attribution
when consensus, distinctiveness and consistency are high
attribution theory
a set of concepts explaining how people assign causes to the events around them and the effects of people casual assesments
casual attribution
linking an event or behavior to a cause to explain the behavior
augmentation principle
greater weight is given to a particular cause of behavior is ttherare other potential causes that would normally produce tithe opposite outcome
discounting principle
less weight is given to a particular cause of behavior if there are alternative causes present
counterfactual thought
thought what might have, could have o r should have happened “if only” something had been done differently
self- serving attribution bias
the tendency to attribute failures to external causes and successes to internal causes
fundamental attribution error
the ttendency to attribute a persons’ behavior too personality while ignoring situational causes
representativeness heuristic
when we make social judgments based on intuition (fast-based on heuristics) , we tend to compare people’s behavior with the prototype of that trait
Gilbert dual-process model
autiomatic acceptance
adjustment stage
the actor-observer difference
a difference in attribution based on who is making the casual assessment
self attribution error present in both, just lower in actor
universality
all. humans have the same facial muscles and express emotions similarly across culturs
focus emotions
emotions that are specially common in a give, culture compared with others
ideal emotions
culture differs in the emotions they value or idealize - associated with cultural values
display rules
cultural rules that govern how, when and to whom people express emotion
moral fountdation theory
there are 5 evolved, universal moral domains in which specific emotions guide moral judgemnt
har/care
fairness/cheatting
loyalty/betrayal
authority/subversion
purity/degradattion
affective forecasting
predict future emotions, such as wether an event will result in what emotion and for how long
immune neglect
tendency to underestimate our resilience during negative life events
vocalism
tendency to focus on only one aspect of an experience or even when trying to predict future emotions
duration neglect
length of emotional experience has very little influence on our overall evaluation of the expirience
liberty scales
a numerical scale that includes a sett of possible answers with labelling anchors on
cognitive dissonance theory
inconsistency between thoughts, feelings, and actions creates an adverse state known as dissonance
self-perception theory
neither do we experience nor we are troubled with dissonance and we don’t change our attitudes
people come to know their own attitudes by looking at their behavior and context in which it occurred and inferring what their attitude must be
ELM - Elaboration Likehood Model
the message recipients cognitive responses to persuasion can vary along a continuum of elaboration likelihood (the extend of cognitive thinking)
peripheral route
unconscious, fast, automatic. Use of peripheral information or heuristics for evaluation
centrtal route
conscious, slow, more deliberate. Use of central ir systematic processing of information for evaluation
sleeper effect
messages from unreliable sources tend to be rejected initially but over time become acceptted
source needs tot be known after reading the message; not before
self-validation hypothesis
feelings of confidence about our thoughts serve as a form of validation for them
attitude inoculation
resisting a “small” attack on out attitude make us better able to resist”larger” attacks later on