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Purpose
The intention or aim of the writer in producing a text.
Audience
The person or people for whom the text is intended.
Context
The environment in which a text is responded to or created.
Genre
The category into which a text is placed based on either subject matter or form.
Mode
The process of communication, such as visual, spoken, written, gestural, and aural.
Medium
The channel of communication, e.g., speech, television, newspaper.
Textual Features
Techniques used in a text, including language-based or structural elements.
Imagery
Language that creates visual representations in the reader's mind.
Diction
The choice and use of words and phrases in speech or writing.
Syntax
The arrangement of words and phrases to create well-formed sentences.
Tone
The attitude or feeling expressed by the author in a text.
Mood
The atmosphere or feeling evoked in the reader by a text.
Conflict
The opposition or struggle between characters or forces in a text.
Characterization
The portrayal of characters in a narrative through direct or indirect means.
Theme
The central idea or underlying message in a literary work.
Narrative Structure
The organized pattern or structure of a narrative.
Persuasive Texts
Texts whose primary purpose is to convince the audience of a particular point of view.
Interpretive Texts
Texts whose primary purpose is to explain or interpret issues, events, or people.
Imaginative Texts
Texts whose primary purpose is to entertain or provoke thought through creative expression.
Analytical Texts
Texts whose primary purpose is to identify, examine, and draw conclusions about components of other texts.
Voice
The unique style or persona expressed by the author in their writing.
Perspective
A position from which things may be viewed or considered, often influenced by context.