English- Persuasive Language and Advertising Techniques

Emotive Language

is the term used when certain word choices are made to evoke an emotional response. Emotive language often aims to persuade a reader or listener to share the writer or speaker’s point of view, using language to stimulate an emotional response.

Jargon

is the specialized terminology associated with a particular field or area of activity. Jargon is normally employed in a particular communicative context and may not be well understood outside that context. The context is usually a particular occupation, but any ingroup can have jargon.

Emotive Language

is the term used when certain word choices are made to evoke an emotional response. Emotive language often aims to persuade a reader or listener to share the writer or speaker’s point of view, using language to stimulate an emotional response.

Jargon

is the specialized terminology associated with a particular field or area of activity. Jargon is normally employed in a particular communicative context and may not be well understood outside that context. The context is usually a particular occupation, but any ingroup can have jargon.

Repetition

is a literary device that repeats the same words or phrases a few times to make an idea clearer and more memorable. 

Imperatives

are verbs that create an imperative sentence (i.e. a sentence that gives an order or command). When reading an imperative sentence, it will always sound like the speaker is bossing someone around. Imperative verbs don’t leave room for question discussion, even if the sentence has a polite tone.

Colour (Colour Psychology)

is the study of how colors affect perception and behaviors. In marketing and branding, color psychology is focused on how colors impact consumers’ impressions of a brand and whether or not they persuade consumers to consider specific brands or make a purchase. 

Typography

  Is especially important for brands to engage a user. The typography a brand selects says a lot about the brand itself: its name values, style, etc. For example, a livelier typeface suggests that the brand contains an element of fun and flair. 

Dominant Visual Element (DVE) or Focal Point

Dominance refers to when an element of the piece draws more attention to itself than other elements. For example, making one object bigger than another gives it dominance, and giving one object a color that contrasts with the rest of the picture gives it dominance. 

Composition

is the process of organizing visual elements to achieve a desired effect or aesthetic in a work of art. When artists create compositions, they consciously or unconsciously draw upon the principles of composition. Sometimes they may choose to violate a principle for a desired effect.

Soundscape

is a sound or combination of sounds that forms or arises from an immersive environment. 

Foley

is the reproduction of everyday sound effects that are added to films, videos, and other media in post production to enhance audio quality . These reproduced sounds can be anything from the swishing of clothing and footsteps to squeaky doors to glass breaking. 

Voice and tone

is the way you talk to your customers and is defined by your brand's style of communication. Your brand voice is directed to your target audience, and it can have any style, as long as it feels true to your brand values and persona—be it authoritative, playful, intellectual, ominous, kind or fun.