Grade 9 Business – Marketing Mix & Segmentation Study Guide

Flashcards on Marketing Mix, Channels of Distribution, Promotion, and Market Segmentation

The marketing mix consists of four elements, often referred to as the 4 .

Product, Price, Place, and Promotion

The refers to what the business is selling, including its , , , and how it meets ___.

Features, design, quality, and how it meets customer needs.

Price must reflect _ while remaining competitive.

Value

Place refers to how and where the product is made available to the customer, including the __.

Distribution channel.

Promotion strategies can include __, __, __, and __.

Advertising, sales promotions, public relations, and digital marketing.

The channel of refers to .

The path a product takes from the producer to the consumer.

The most common channels of distribution include __ (e.g. Manufacturer → Consumer) and indirect (e.g. Manufacturer → Wholesaler → Retailer → Consumer).

Direct

__ buy in bulk and resell to retailers, helping manufacturers with storage and distribution.

Wholesalers

__, on the other hand, sell directly to the end customers and often provide customer service.

Retailers

Factors that influence a business's choice of include .

Customer preferences, product type, business resources, and control.

A is a business that .

Sells goods directly to consumers in small quantities.

A .

Buys in large quantities from producers and resells to retailers.

Promotion is how businesses __.

Raise awareness about their products and persuade customers to buy.

A strong promotional strategy can increase __, __, and __.

Brand awareness, attract new customers, and create a sense of loyalty.

Promotional tools include __, __, __, __, and __.

Discounts, advertising, social media, influencer marketing, and events.

Market is the process of ___

Dividing a broad market into smaller groups of consumers who have similar needs, wants, or characteristics.

There are several types of market segmentation: __, __, __, and __.

Demographic, geographic, psychographic, and behavioral.

Demographic segmentation divides the market based on __, __, __, __ etc.

Age, gender, income, education, etc.

Geographic segmentation groups people based on __.

Location, such as city, region, or country.

Psychographic segmentation focuses on __.

Lifestyle, attitudes, and values.

Behavioral segmentation is based on __.

How customers behave—buying patterns, brand loyalty, or usage.

Psychographic segmentation is about __.

The customer’s personality and values.

Behavioral segmentation is about __.

What they do or buy.