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empiricism
you learn from experience, so science has to be based upon observations
empirical evidence
psychologists rely on observable and measurable data ; they conduct experiments, surveys, and case studies to gather such evidence
structuralism
where an individual analyzes components of an experience to relate it to a greater whole
functionalism
school of thought focused on the “why?” behind behavioral and biological functions
experimental psychology
studying processes and reflecting on them based on empirical data
behaviorism
psychology should not involve emotional investment + behavior is independent of mental processes
humanistic psychology
idea that humans have potential from childhood
cognitive neuroscience
type of study where the brain’s activity is connected to the senses and other external factors
psychology
field of science that focuses on mental and behavioral processes
nature-nurture issue
debate on whether or not behaviors are inherent or developed
natural selection
those with the most advantageous traits will survive to pass them on to their offspring
levels of analysis
differing scientific perspectives — from biology, mental, and sociocultural approaches — that all are a factor in phenomena
biopsychosocial approach
an approach using all those different scientific perspectives
behavioral psychology
branch of psychology that focuses on the behavior resulting from external stimuli
biological psychology
branch of psychology that focuses on what biological influences trigger reactions (e.g., hormones, neurotransmitters)
cognitive psychology
branch of psychology that focuses on the brain and how it process emotion and stimuli (e.g., perception, memory, and problem solving)
evolutionary psychology
branch of psychology that focuses on the inheritance of traits facilitating the processing of emotions
psychodynamic psychology
branch of psychology that focuses on how behaviors are influenced by external influences
Social-cultural psychology
branch of psychology focusing on how society and culture affects behavior and thinking
psychometrics
study of the measurement of human traits (e.g., abilities and attitudes)
basic research
research that aims to increase a field’s base of knowledge
developmental psychology
branch of psychology that studies the changes in an individual’s changes throughout their life (e.g., physical, cognitive, social)
educational psychology
branch of psychology that studies how psychological processes affect our education
personality psychology
branch of psychology studying how an individual’s characteristics affect their way of thinking, feeling, and acting
social psychology
branch of psychology studying the way in which humans act and think around each other
applied research
research on specific problems aiming to solve said problems
industrial-organizational (I/O) psychology
where psychological research and concepts are applied to an industrial setting to boost results
human factors psychology
branch of I/O psychology that focuses on the human aspect of the environment and machinery
counseling psychology
branch of psychology mediating conflicts within relationships or environments
clinical psychology
branch of psychology focusing on those with specific disorders
psychiatry
similar to clinical psychology except they have the authority to prescribe medicine (branch of medicine)
positive psychology
branch of psychology focusing on the positive aspects of human behavior (part of humanistic psychology)
community psychology
branch of psychology studying human interactions in a greater community
testing effect
phenomenon where an individual can remember information after reading
SQ3R
study method
S —> survey
Q —> question
3R —> read, retrieve, review
human behavior
observable reactions that come from individuals or groups
(physical —> movements ; emotional —> facial expressions ; social —> interactions ; learned behaviors —> requires education like driving)
mental process
internal operations of the brain that cannot be seen (cognition —> thinking, perception, memory, decision making ; emotion —> feelings able to influence thought and behavior patterns ; perception —> where the brain processes and interprets the information from the outside to understand the environment ; motivation —> the internal drives and needs that influence the behavior performed to reach a goal)
main goals of psychology experiments
describe —> thoughts and behavior to understand better
explain —> conduct research to understand and explain the behaviors people carry out
predict —> after understanding human behavior, we can predict how they’ll behave in the future
change —> can change habits, educaiton, and approaches in teh real world after learning new things
scientific method
involves creating theories, making hypotheses, conducting research, and refining hypotheses to ensure valid findings
three elements of scientific attitude
skepticism —> need to question (as many psuedo-sciences could have been prevented with more skepticism)
curiosity —> why?
humility —> scientists need to accept that sometimes their findings can be wrong
critical thinking
way of thinking that realizes one’s biases and doesn’t immediately accept what the other person is saying (drives scientific attitude)
question assumptions —> don’t take anything at face value
analyze evidence —> look at the data’s credibility + quality and presented logic (even stats can be biased because of the statician)
recognize bias —> critical thinking can be sabotaged because of bias
cognitive bias
systematic errors in thinking (from our brains taking shortcuts that lead to bad conclusions or bad decisions)
availability heuristic
judging the likelihood of an event based on the knowledge that first comes to mind
representative heuristic
judging based on prior knowledge of a specific group of people (e.g., female nurses)
hindsight bias
occurs when an event has already occurred and we think that we predicted the event’s outcome ; increases arrogance and overconfidence
ex: after a winning game “I knew we’d win!” nope.
confirmation bias
tendency to seek out information that already confirms what you think ; leads to poor decision making as we don’t seek out information or viewpoints that conflict with ours
ex: only seeking out news from political sites that align with your views
perceiving order in random events
our brains love patterns to the point where our brains concoct patterns in events that have barely any connection ; makes us draw false conclusions and see meaning in randomness
ex: streaks in coin tosses can lead us to believe that the coin is rigged when it’s still 50/50
non-experimental research
type of research that can explore and prove a correlation but not a causation
naturalistic observation
observing something in its natural habitat (pros —> behavior is less feigned and able to observe in a natural habitat ; cons —> not able to control for variables)
ex: Jane Goodall and her observation of the chimpanzees
correlational
looks at the relationship between two variables (pros —> can identify correlations and make predictions + variables can be manipulated + can be conducted in natural settings + can provide insight into causal relationships ; cons —> cannot determine causations and can be subject to confounding variables)
ex: relationship between hours of sleep and academic performance
case study
looks at a specific case or individual (pros —> can provide detailed insights ; cons —> may not be generalizable and cannot provide causation)
meta-analysis
looks at multiple studies compounded together(pros —> increases statistical power, provides comprehensive review of available research, and identify patterns and overall trends ; cons —> dependent on the studies’ qualities, publication bias, and requires a high degree of complexity as it requires understanding of complex statistical techniques)
ex: analyzing multiple studies on the effectiveness of a new therapy
survey
type of information gathering that is not considered a research methodology (pros —> can gather a large amount of info quickly from a large group ; cons —> not everyone fills out the survey and there can be inherent bias)
sample
small portion of the larger population that, when done right, can be used to represent the population accurately
ex: population is American high schoolers, so the sample is 200 high schooler from different high schools
population
whole group that the researcher is interested in studying (defines the group when findings are generalized
ex: all US high school students
random sample
where every member of the population has an equal chance of being chosen (reduces bias and increases representation)
ex: using a random number generator to select participants
representative sample
accurately reflects the characteristics of a broader population (enhances the generalizability of a study’s findings)
ex: ensuring a study has a mix of ethnicities, genders, and socioeconomic statuses
convenience sample
selecting participants that are readily available (not always recommended)
ex: surveying classmates
self-report bias
when participants provide inaccurate information on themselves (can account for these by providing “trick” questions on surveys)
social desirability bias
where participants skew their responses to look more favorable (can also be a type of self-report bias)
ex: underreporting smoking habits in a health survey
experimenter bias
where experimenters’ expectations influence the study’s outcome (can also be experimental)
ex: Robert Rosenthal’s “self-fulfilling prophecy” and the Pygmalion Effect
undercoverage bias
where people are excluded from a study because of a technique
ex: putting an ad for subjects via cell phone (excludes those who don’t have phones)
sampling bias (skewed selection)
where the sample is not representative of the population (leads to unrepresentative and unreliable results)
ex: surveying only AP students on their study habits
correlation + types
statistical relationship between two variables (one of the techniques available to researchers)
positive (one goes up, other goes up ; +1)
negative (one goes up, other goes down ; -1)
perfect (all values form a perfect slope)
none (none of the values have any relationship with each other)
correlation coefficient
numerical value ranging from -1 to +1
illusory correlation
when people perceive a correlation that does not exist
ex: full moons cause odd behavior
regression towards the mean
in case of an exemplar event, the next event should be more towards the average
non-experimental methodology
includes observing and measuring variables sans manipulation
no causation
harder to control for extraneous variables
easier + cheaper than experiment
experimental
researchers manipulate variables to establish causation
extraneous variable
anything that can cause the difference in the dependent variable except the independent variable (can be controlled for through random assignment)
ex: smoking and rate of car accidents (bad and good drivers get randomly assigned to control or experimental)
confounding variable
type of extraneous variable that is correlated with independent and dependent variables (makes it hard to establish a clear cause and effect relationship)
harder to establish validity in results (can lead to illusory correlations)
ex: drownings and ice cream sales (weather influences both)
control
group that does not receive the treatment (can also be in experimental)
random assignment
where participants are randomly put into either experimental or control groups
single-blind
where the participants don’t know if they are in the experimental or control group
double-blind
where both the researchers and the participants don’t know if they are in the experimental or control group
Institutional Review Board (IRB)
a committee that reviews and approves research proposals to ensure that they meet ethical standards
assesses potential risks and benefits of the research
ensures informed consent and confidentiality
reviews procedures for protecting vulnerable populations
informed consent
participants have to be fully informed about the research and its potential risks and benefits before agreeing to participate
informed assent
for minors and people who are not able to fully give consent (obtained in addition to consent from a legal guardian)
protect from harm
minimize risk —> researchers take steps to minimize any physical or psychological harm to participants
right to withdraw —> participants have the right to withdraw from the study at any time without a penalty (example of violation is Stanley Milgram’s study)
confidentiality
participant information has to be kept private and secure
ex: people’s names are known through their initials like H.M
anonymity
data should be collected without any identifiers
research confederates
individuals who act as participants but are actually part of the research team, sometimes used in deception studies
deception
researchers deceive the participants either to create a realistic situation or to avoid demand characteristics
debriefing
participants must be fully informed about the research (including any deception used) and given the opportunity to ask questions)
ESPECIALLY if deception was used
demand characteristics
where participants reactions/behaviors are influenced by what they are told
ex: someone is studying obedience and the participants either act accordingly or the opposite
Institutional Animal Care and Use Committee (IACUC)
reviews and approves research proposals involving animals
have to minimize pain and distress
provide appropriate housing and care
have to justify the use of animals in the research
qualitative research
focuses on in-depth understanding and rich descriptions of phenomena
subjective experiences and attitudes through observations or interviews
aims to produce detailed descriptions and uncover new insights about the studied phenomenon
ex: interviews, focus groups, observations, and case studies
quantitative research
emphasizes numerical data and statistical analysis (used to test hypotheses)
ex: Likert scales (puts numbers to qualitative data), psychological tests, and surveys
measures of central tendency
how close a data set’s values are to each other (mean, median, and mode)
measures of variation
how spread apart data values are (range and standard deviation)
normal curve
mean, median, and mode are all equal and located at the center of the curve
symmetrical around the mean
tails of the curve extend indefinitely in both directions but never touches the x-axis
68% (1), 95% (2), 99.7% (3)
percentile curve
the percentage of scores in a distribution that are equal to or lower than a given score
ex: if you are in the 90th percentile, you scored higher than 90% of the people who took the test
skewed distribution
a measure of the asymmetry of a distribution (mean can no longer be used and median is more reliable)
statistical significance
probability that the results of a study are not due to chance
p-value
represents the possibility of obtaining results as extreme (or more) as those observed in the study, assuming that the null hypothesis proves true)
common threshold
p<0.05
less than 5% probability that the results are because of chance
interpretation
if p <0.05,
null hypothesis is rejected and we conclude there is a statistically significant effect
effect size
measures the magnitude or strength of the relationship between variables or the difference between groups
Peripheral Nervous System (PNS)
part of the nervous system that is everything but the brain and the spinal cord
Central Nervous System (CNS)
other part of the nervous system that consists of the brain and spinal cord