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10.1 Operations
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Operations
process which resources (inputs) transform into goods or services (outputs)
STRATEGIC ROLE OF OPERATIONS MANAGEMENT — Cost Leadership
A business strategy that aims to have lower production costs in producing a good/delivering a service, enabling competition
STRATEGIC ROLE OF OPERATIONS MANAGEMENT — Types of costs in operations
Input, labour, processing, inventory, quality management
STRATEGIC ROLE OF OPERATIONS MANAGEMENT — Goods & service differentiation
If businesses don’t pursue a cost strategy, goods and services could be differentiated instead to achieve competitive advantage
STRATEGIC ROLE OF OPERATIONS MANAGEMENT — Differentiated of Goods Methods
Varying product qualities — e.g Warranties
Varying product features — e.g Cars
Varing argumented features (add ons) — e.g IKEA’s place app/Garnier virutal hair colour try on
STRATEGIC ROLE OF OPERATIONS MANAGEMENT — Differentiation of Services Methods
Amount of time spent
Qualifications, experience, expertise
Quality of materials, technology and delivery
G&S IN DIFF INDUSTRIES — Standardised goods
mass produced, usually on an assembly line
products that are produced to a uniform set of criteria. Usually are identical or have similar quality regardless of where or how they are sold.
G&S IN DIFF INDUSTRIES — Customised goods
varied according to the needs of the customer
Products that are modified or created to a customer's specific needs
Assembly line
A manufacturing process where products are assembled through a series of sequential workstations, with each station performing specific tasks as items move along a predetermined path.
e.g electronic devices, clothing, cars
G&S IN DIFF INDUSTRIES — Perishable Goods
have limited shelf life, predominantly food
G&S IN DIFF INDUSTRIES — Non-perishable goods
Household and business goods
G&S IN DIFF INDUSTRIES — Intermediate goods
Finished goods that go on to become a part of another production process
Intermediate goods are products used as inputs in the production of other goods and services
e.g wheat becomes flour, flour is then used to make bread
7 Influences on operations management
Globalisation
Technology
Quality
Cost-based competition
Government Policy
Legal Regulations
Environmental Sustainability
INFLEUNCES — Globalisation Effect on operations:
Opportunities
Introduces business to new markets — more potential customers and sales
Outsource — source materials and labour from low-cost regions
Threats
Increases competition for new markets and local/domestic businesses
INFLUENCES — Technology Effect on operations:
Cost saving — Processes run more efficiently/safely, reduced need for staff
Increases competitive advantage — Elements of supply chain more efficient, goods/serive differentiation
Improved product quality — reduced human error
INFLUENCES — Quality Effect on operations:
Ensures goods and services meet a set standard/criteria
Operations managers adopt quality management processes: Quality control, quality assurance, TQM
INFLUENCES — Cost-based competition — ways of reducing business costs
Lower supply costs — source lower quality input, outsource, bulk-buy inputs
Production — achieve economies of scale, standardise products, auto-production
Output — achieve economies of scale
INFLUENCES — Government Policy Effect on operations:
Creates rules and regulations businesses must follow
e.g tax rates fall → more production with less tax → higher revenue
new standards → business responds with innovative solutions → more efficient production → higher product quality
INFLEUCNES — Legal Regulation Effect on operations:
Creates rules and regulations businesses must follow
INFLUENCES — Environmental Sustainability Effect on operations:
Protects natural resources for future generations → enhances brand reputation with customers, attracts investors, drives innovation, reduces costs through efficiency
Corporate social responsibility (CSR)
Business actions based on respect for people, community, society and the broader environment. Places value on social responsibility and environmental sustainability, not just pofits
CSR — Legal compliance
Costs involved with complying with government laws
CSR — Ethical compliance
Businesses who uphold moral values even when not legally required.
→ Builds trust, protects reputation and reduces legal and financial risks
CSR — Difference between legal and ethical compliances
Legal compliances are written laws enforced by the government of which the business is obligated to comply to as they have legal consequences for violations whereas, ethical complainces are unwritten, principles of right and wrong behaviour based off personal conscience, societal norms, and morals, though it may damage business reputation if these are breached.
CSR — Define environmental sustainability
a business's commitment to operating in a way that minimises negative environmental impact
CSR — Define social responsibility
involves a company's ethical duty to positively impact society
Inputs
Any resources used in the production process
INPUTS — Transformed resources
Inputs that are changed, converted or transformed by the production process (or they transform the production process itself)
INPUTS — Transforming resources
Inputs that carry out the production process
INPUTS — Types of transformed resources
Materials
Information
Customers
INPUTS — Types of transforming resources
Human resources
Facilities
NPUTS — Transfromed resources: Materials
Raw materials — substances in unprocessed/raw state
Intermediate goods — goods that have been maufactured and used for further production processes (e.g wheat → flour → bread)
INPUTS — Transfromed resources: Information
Transforms the final product
external information — market reports, industry statistics
internal information — financial reports, quality reports, production data
INPUTS — Transfromed resources: Customers
Customers preferences and choices shape inputs
(Their wants influence the production process)
INPUTS — Transfroming resources: Human resources
Human resources (people) coordinate and combine resources to produce good&services
INPUTS — Transforming resources: Facilities
Facillities is the plant (office or factory) and machinery used in the production process
Major decisions include: layout, number of facilities, location, capacity
The physical locations and infrastructure where a business’s operations take place + machinery involved, serving as a "transforming resource" by converting inputs (like raw materials) into outputs (like finished goods or services).
TRANSFORMATION PROCESSES — Transformation
The conversion of inputs (resources) into outputs (G&S)
e.g: Getting the haircut, assembling the computer
TRANSFORMATION PROCESSES — Value adding
Transformation leads to value adding
= Process which inputs have their value increased by processing, refining or transforming
TRANSFORMATION PROCESSES — The 4 Vs
Volume
Variety
Variation
Visibility
TRANSFORMATION PROCESSES — The 4 Vs: Volume
Quantity to be produced
TRANSFORMATION PROCESSES — The 4 Vs: Variety
Range and choice of products
TRANSFORMATION PROCESSES — The 4 Vs: Variation
Spikes in demand or consistent
e.g A factory may make more bikinis, surfboards in Summer and skiing equipment in Winter
TRANSFORMATION PROCESSES — The 4 Vs: Visiblity
To what extent does the customer ‘see’ or interact with the process
TRANSFORMATION PROCESSES — Sequencing & Scheduling
The order in which activities in the operations process occurs
TRANSFORMATION PROCESSES — Sequencing & Scheduling
The amount of time activities in operations processes take
TRANSFORMATION PROCESSES — Sequencing & Scheduling: Gnatt charts
A type of bar chart that shows the sequence and schedule of the work involved in a task over time
TRANSFORMATION PROCESSES — Sequencing & Scheduling: Critical path anaylsis
shows what tasks need to be complete, how long they’ll take and what order is neccessary for completion
If asked to define the Critical path what do you look for? (tip for the HSC)
The critical path is the shortest length of time it takes to complete all tasks
If asked to calculate the Critical path what do you look for? (tip for the HSC)
The critical path is the longest route that can be taken through the network diagram
TRANSFORMATION PROCESSES — technology
Technology is the applied science that enables people to do new things or perform established tasks through better methods — including machinery and systems that enable efficiency
TRANSFORMATION PROCESSES — Technology: Office technology
Office or administrative technology include a range of computer and communications devices
TRANSFORMATION PROCESSES — Technology: Manufacturing technology
Technology used in the production of goods:
robots, computer-aided design, computer-aided manufacturing
TRANSFORMATION PROCESSES — Task Design
Classifying job activities so that employees can successfully perform and complete the task
Breaking down the work into a series of jobs
TRANSFORMATION PROCESSES — Process Layout (1)
Process Layout: Machines & equipment are grouped together by the function (process) they perform
TRANSFORMATION PROCESSES — Product Layout (2)
Product layout: Machines & equipment are grouped together according to the sequence of tasks performed in manufacturing a product
TRANSFORMATION PROCESSES — Fixed Position Layout (3)
Fixed Position layout: Employees + equipment come to the product
TANSFORMATION PROCESSES — Monitoring
The process of measuring ACTUAL performance against PLANNED performance
TANSFORMATION PROCESSES — Control
Occurs when KPIs are assessed against predetermined targets and corrective action needs to be taken
What does KPI stand for? (TRANSFORMATIVE PROCESSES UNIT)
KPI = Key Performance Indicators
TRANSFORMATION PROCESSES — Improvement
The systemic reduction of inefficiencies and wastage, poor work processes and the elimination of any bottlenecks (a point in a process where capacity is limited, causing a slowdown in the overall workflow)
OUTPUTS — 3 Types of outputs:
Goods & Services
Customer service
Warranties
OUTPUTS — Customer service
How well the business meets/exceeds the expectations of its consumers
OUTPUTS— Warranties
An agreement to fix defects in products.(an assessment of warranty claims can help a business to adjust transformation processes so that they become more effective)
PERFORMANCE OBJECTIVES — Aim of operations strategies
to manage the resources of the business to achieve and maintain a competitive advantage
PERFORMANCE OBJECTIVES — List all 6 Performance objectives:
a) Quality
b) Speed
c) Dependability
d) Flexibility
e) Customisation
f) Cost
PERFORMANCE OBJECTIVES — Quality
Refers to the products having good or advanced features, performing reliably, being durable and easy to service:
Design — How well a good/service is made or delivered
Comformance — How well the good/serivce meets design specifications
Service — Reliable and timely service delivery
PERFORMANCE OBJECTIVES — Speed
The objective of reducing the time it takes to make a product
As a KPI, speed aims to satisfy customer demands asap.
Reduced wait times
Shorter lead times
PERFORMANCE OBJECTIVES — Flexibility
How quickly operations processes can adapt/adjust to changes in the market
New products
Change in demand
Changes in product range
PERFORMANCE OBJECTIVES — Customisation
Refers to the creation of individualised products to meet the specific needs of customers
PERFORMANCE OBJECTIVES — Cost
Minimisation of expenses such that operations processes are conducted as cheaply as possible
NEW PRODUCT/SERVICE DESIGN — High level summary
Operations must work with marketing to develop new products
Operations can contribute to market research
Prototyping
Test for quality
NEW PRODUCT/SERVICE DESIGN — How does IKEA test for quality?
Weight and Load tests
Fabric durability tests
Temp and humidity tests