Persuasive Language: Ethos, Pathos & Logos

Flashcards for understanding and identifying ethos, pathos, and logos in persuasive language.

Ethos

A rhetorical appeal that focuses on the credibility or character of the speaker.

Pathos

A rhetorical appeal that seeks to elicit an emotional response from the audience.

Logos

A rhetorical appeal that relies on logical reasoning and evidence.

Example of Ethos

"Shineywhite Mouthwash: Recommended by dentists" indicates credibility from a profession.

Example of Pathos

"Because You Deserve The Best" appeals to the audience's feelings of self-worth.

Example of Logos

"4 OUT OF 5 PEOPLE CHOOSE VITALISE FOR EFFECTIVE PAIN RELIEF" uses statistics to support the claim.

Commercial Language

Language techniques used in advertisements to persuade and influence consumers.

Target Audience

The specific group of consumers that advertisements aim to reach.