Foundation 7

Bystander affect

A social psychological phenomenon where individuals are less likely to offer help to a person in distress when other people are present

Social loafing

Tendency for individuals to put in less effort when put in a group

Theory of social facilitation

When an individual performs in front of an audience, a task they find easy has a better performance and a task they find difficult is impaired

Deindividuation

Atypical behavior exhibited when and individual fee;s anonymous in a group

Groupthink

Desire for conformity/harmony in a group results in a irrational or dysfunctional decision

Group polarization

When individuals in a group adapt a more extreme position after a discussion with others

Informational conformity

Yeilding to a group to a lack of the individual’s own knowledge

Normative conformity

Yeilding to a group to fit in or out of fear of rejection

Internalization

Publicly and privately agreeing with group norms

Compliance

Changing behavior to fit in, but privately disagreeing with the behavior

Internal locus of control

Belief that personal actions/decisions significantly influence outcomes instead of external influences or luck

Central route to persuasion

Using careful and thoughtful consideration of an argument

• critical thought/processing of information

• relevance

• validity

Peripheral route to persuasion

Using superficial cues or associations (instead of the argument itself)

• low information

• surface-level information; who the speaker is and visuals of presentation

Social desirability

Tendency to answer questions in a way that is socially acceptable

Changing answer based on the audience for approval