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Rosenzweig & Bennet (1972) - Aim
To investigate the effects of enriched or deprived environments on brain development in rats.
Rosenzweig & Bennet (1972) - Findings & Conclusion
Rats in enriched environments developed thicker cerebral cortexes and more neural activity. Environmental stimulation can lead to structural changes in the brain, supporting neuroplasticity.
Rosenzweig & Bennet (1972) - Method & Sample
Lab experiment (Independent measures); Lab rats randomly assigned to enriched or deprived environments.
Rosenzweig & Bennet (1972) - Strengths & Weaknesses
Strengths: Controlled variables, clear causal inference, support for neuroplasticity. Weaknesses: Low generalizability to humans, ethical concerns over animal use.
Maguire et al. (2000) - Aim
To investigate whether the brains of London taxi drivers would show structural changes due to extensive navigation experience.
Maguire et al. (2000) - Findings & Conclusion
Taxi drivers had a larger posterior hippocampus. Size correlated with years of experience. The brain can undergo structural changes (neuroplasticity) due to experience.
Maguire et al. (2000) - Method & Sample
Quasi-experiment; Self-selected sample of 16 right-handed male London taxi drivers with over 1.5 years of experience, compared to 50 matched right-handed male non-taxi drivers.
Maguire et al. (2000) - Strengths & Weaknesses
Strengths: Strong correlational evidence, real-world relevance, MRI technology. Weaknesses: Correlational, can't determine causation, limited generalizability.
Bouchard et al. (1990) - Aim
To investigate the influence of genetics and environment on intelligence (IQ).
Bouchard et al. (1990) - Findings & Conclusion
IQ concordance rate was 69% for MZA and 88% for MZT. Genetic factors play a major role in intelligence, though environment also contributes.
Bouchard et al. (1990) - Method & Sample
Correlational twin study; Self-selected sample of MZ twins reared apart (MZA) and together (MZT).
Bouchard et al. (1990) - Strengths & Weaknesses
Strengths: Rare sample, large-scale, strong genetic insights. Weaknesses: Self-selection, no full control over environments, correlational.
Atkinson & Shiffrin (1968) - Aim
To explain how memory is processed and stored using the multi-store model.
Atkinson & Shiffrin (1968) - Findings & Conclusion
Memory is structured in separate stores (sensory, short-term, long-term) with different durations and capacities. Memory follows a linear process through separate stores, influenced by attention and rehearsal.
Atkinson & Shiffrin (1968) - Method & Sample
Theoretical cognitive model; Based on lab studies and case studies such as HM.
Atkinson & Shiffrin (1968) - Strengths & Weaknesses
Strengths: Simple structure, empirical support from lab research. Weaknesses: Overly simplistic, doesn't explain deep processing or flashbulb memories.
Tversky & Kahneman (1974) - Aim
To investigate how heuristics affect decision-making under uncertainty.
Tversky & Kahneman (1974) - Findings & Conclusion
People relied on anchors even when the number was random, affecting estimates significantly. Humans rely on cognitive shortcuts (heuristics) that lead to systematic biases in thinking.
Tversky & Kahneman (1974) - Method & Sample
Lab experiment (Independent measures); Volunteer participants (students).
Tversky & Kahneman (1974) - Strengths & Weaknesses
Strengths: Replicable, clear demonstration of cognitive bias. Weaknesses: Low ecological validity, artificial scenarios, cultural limitations.
Glanzer & Cunitz (1966) - Aim
To investigate the serial position effect in memory recall.
Glanzer & Cunitz (1966) - Findings & Conclusion
Primacy and recency effects supported the idea of separate STM and LTM stores. Supports the multi-store model; STM and LTM function differently.
Glanzer & Cunitz (1966) - Method & Sample
Lab experiment (Repeated measures); Volunteer students.
Glanzer & Cunitz (1966) - Strengths & Weaknesses
Strengths: Clear empirical support for memory model. Weaknesses: Artificial task (word lists), limited real-world application.
Neisser & Harsch (1992) - Aim
To examine the reliability of flashbulb memories over time.
Neisser & Harsch (1992) - Findings & Conclusion
Large discrepancies appeared between initial and follow-up memories despite high confidence. Flashbulb memories are vivid but not necessarily accurate.
Neisser & Harsch (1992) - Method & Sample
Naturalistic longitudinal study; Convenience sample of college students.
Neisser & Harsch (1992) - Strengths & Weaknesses
Strengths: Real-life event, long-term memory tested. Weaknesses: Low control, small sample, retrospective bias.
Hofstede (1980) - Aim
To identify and compare cultural dimensions like individualism vs. collectivism.
Hofstede (1980) - Findings & Conclusion
Countries varied significantly on dimensions; U.S. scored high on individualism, China low. Culture shapes values and behavior; measurable through dimensions.
Hofstede (1980) - Method & Sample
Cross-cultural survey study; IBM employees across 70+ countries.
Hofstede (1980) - Strengths & Weaknesses
Strengths: Large cross-cultural data set, foundational theory. Weaknesses: Outdated, based on one company, limited representativeness.
Asch (1951) - Aim
To investigate how social pressure influences conformity.
Asch (1951) - Findings & Conclusion
75% conformed at least once; 32% overall conformity rate. People conform to avoid standing out, even when the group is clearly wrong.
Asch (1951) - Method & Sample
Lab experiment (Independent measures); Male college students (convenience sample).
Asch (1951) - Strengths & Weaknesses
Strengths: Controlled environment, clear results. Weaknesses: Low ecological validity, ethical issues (deception), cultural bias.
Kosfeld et al. (2005) - Aim
To investigate the effect of oxytocin on interpersonal trust.
Kosfeld et al. (2005) - Findings & Conclusion
Participants who received oxytocin showed significantly more trust in the economic game. Oxytocin increases trust, even in one-time interactions.
Kosfeld et al. (2005) - Method & Sample
Lab experiment (Double-blind); Volunteer males, randomly assigned to oxytocin or placebo group.
Kosfeld et al. (2005) - Strengths & Weaknesses
Strengths: Biological manipulation, supports neurochemical basis of behavior. Weaknesses: Artificial setting, nasal spray may not reflect natural oxytocin function.
Bandura, Ross & Ross (1961) - Aim
To investigate if children learn aggression through observation.
Bandura, Ross & Ross (1961) - Findings & Conclusion
Children who observed aggressive models were more likely to imitate aggressive behavior. Supports social learning theory: behavior is learned through observation.
Bandura, Ross & Ross (1961) - Method & Sample
Lab experiment (Matched-pairs); Preschool children from Stanford University nursery.
Bandura, Ross & Ross (1961) - Strengths & Weaknesses
Strengths: Controlled, replicable, supports theory. Weaknesses: Ethical issues, artificial setting, short-term effects only.
Broca (1861) - Aim
To investigate the brain area responsible for speech production.
Broca (1861) - Findings & Conclusion
Lesion in the left frontal lobe correlated with speech impairment. Speech production is localized in what is now called Broca's area.
Broca (1861) - Method & Sample
Case study (Post-mortem); Single patient 'Tan'.
Broca (1861) - Strengths & Weaknesses
Strengths: Groundbreaking discovery for localization of function. Weaknesses: Single case, post-mortem analysis, not generalizable.
Loftus & Palmer (1974) - Aim
To investigate the effect of leading questions on memory recall.
Loftus & Palmer (1974) - Findings & Conclusion
Estimates of speed and recall of broken glass were influenced by the verb used. Memory is reconstructive and can be distorted by post-event information.
Loftus & Palmer (1974) - Method & Sample
Lab experiment (Independent measures); Volunteer students.
Loftus & Palmer (1974) - Strengths & Weaknesses
Strengths: Controlled, demonstrated memory distortion. Weaknesses: Low ecological validity, artificial video clips.
Wedekind et al. (1995) - Aim
To investigate whether women are attracted to men with different immune system genes (MHC).
Wedekind et al. (1995) - Findings & Conclusion
Women preferred the scent of men with dissimilar MHC genes. Pheromones may influence mate selection based on genetic compatibility.
Wedekind et al. (1995) - Method & Sample
Lab experiment (Independent measures); Volunteer university students.
Wedekind et al. (1995) - Strengths & Weaknesses
Strengths: Biological basis for attraction, controlled conditions. Weaknesses: Artificial, limited ecological validity, birth control affected results.
Kahneman & Tversky (1979) - Aim
To investigate how people make decisions involving risk and losses.
Kahneman & Tversky (1979) - Findings & Conclusion
People are more sensitive to losses than to equivalent gains (loss aversion). People are not always rational; decisions depend on how choices are framed.
Kahneman & Tversky (1979) - Method & Sample
Lab experiment (Within-subjects); Volunteer participants.
Kahneman & Tversky (1979) - Strengths & Weaknesses
Strengths: Introduced Prospect Theory, widely applicable. Weaknesses: Hypothetical scenarios, limited real-world relevance.
Fisher, Aron & Brown (2005) - Aim
To investigate the role of dopamine in romantic love.
Fisher, Aron & Brown (2005) - Findings & Conclusion
Viewing photos of loved ones activated dopamine-rich brain areas. Romantic love activates reward-related brain circuits, similar to addiction.
Fisher, Aron & Brown (2005) - Method & Sample
Correlational fMRI study; Self-selected participants intensely in love.
Fisher, Aron & Brown (2005) - Strengths & Weaknesses
Strengths: Biological evidence using brain imaging. Weaknesses: Small sample size, correlational, can't determine causation.