Understanding Mass Media and Media Literacy

These flashcards cover key terms and concepts related to mass media, media convergence, and media literacy as discussed in the lecture notes.

Mass Media

Forms of communication that reach large audiences, such as newspapers, television, and the internet.

Media Convergence

The merging of traditional and digital media, allowing content to be accessed across various platforms.

Mass Communication

Communication that occurs on a large scale, reaching diverse and anonymous audiences through organized media industries.

Media Literacy

The ability to access, analyze, evaluate, and communicate messages in a variety of forms.

Interpersonal Communication

A type of communication involving direct interactions between two or three individuals.

Mediated Interpersonal Communication

Communication that occurs through the use of a medium, such as a phone or email.

Audience Fragmentation

The division of audience members into smaller segments, each with specific characteristics, due to the rise of multiple media channels.

Cultural Stereotypes

Predictable depictions that reflect and sometimes create biased views about particular groups or individuals.

Parasocial Interaction

The psychological connections fans feel with media personalities or celebrities they do not know personally.

Industrial Nature of Media

The organized processes and production practices used by media companies to create and distribute content.

Interactive Media

Media that allows users to engage, exchange, and participate in the content creation process.

Global Media Culture

The shared experiences and behaviors shaped by media across different societies, influenced by global communications.

DIY Media

Media content created by individuals rather than traditional media organizations, often enabled by digital technology.

Surveillance

Using media to obtain information about events and developments in the world.

Cultural Context

The background of beliefs, behaviors, and values that shape how media content is interpreted in society.

Digital Convergence

The integration of various digital technologies, allowing different media types to perform similar functions.

Commercial Media

Media produced primarily to generate profit, typically supported by advertising revenue.