Chapter 19

A series of flashcards to help review key vocabulary and concepts related to sustainable marketing from the Principles of Marketing lecture notes.

Sustainable Marketing

Infuses purpose into socially conscious brands, products, and services.

Three Pillars of Sustainable Marketing

Environmental, Social, and Governance (ESG) pillars.

Environmental Pillar

Focuses on reducing a company’s impact on the environment through recycling, reusing, and minimizing waste.

Social Pillar

Considers a company’s stakeholders and the creation of a more inclusive environment.

Economic Pillar

Concerns profitability and business ethics, emphasizing proper governance and risk management.

Traditional Marketing

Focuses on product, price, place, and promotion for a target audience; customer approach.

Sustainable Business Strategy

Advocates corporate social responsibility (CSR) to improve the world, not just focus on shareholder returns.

Purpose-Driven Marketing

A strategy where brands satisfy stakeholders' needs and create ways for them to experience purpose.

Customer-Value Marketing

Seeks to provide maximum utility to the customer compared to competitors.

Innovative Marketing

Uses media to capture shoppers’ attention and convert them into customers.

Mission-Driven Marketing

Aligns purpose and brand, using the company's core mission as the focus for marketing strategies.

Societal Marketing

Fulfills social responsibility obligations while satisfying customer needs.

Brand Purpose

The reason a brand exists beyond just selling products or services.

ROI in Sustainability

Return on investment from sustainable practices, measured through factors like brand value and employee well-being.

Gamification in Nonprofits

The use of game-like elements to engage and motivate people in a nonprofit context.

Edelman Trust Barometer

A report highlighting the importance of brand trust and consumer advocacy based on shared beliefs and values.