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What is the sociological imagination?
The ability to connect personal experiences to larger social and historical forces (C. Wright Mills).
Why is sociological imagination useful?
It helps people see personal struggles in a broader social context, increases empathy, and promotes informed choices.
Q: Define “High Culture.”
Artistic works appealing to elite or refined tastes (opera, ballet, fine art).
Low culture
Popular entertainment aimed at the masses (TV, sports, soap operas).
Folk Culture
Traditional practices and customs of small regional or ethnic groups.
Mass/Popular Culture
Culture produced by industries (like film, music, or TV) for large audiences.
What do cultural populists believe?
That popular culture empowers people and reflects their creativity.
What do mass culture theorists believe?
That popular culture is imposed from above to control consumers.
What view do Chicano theorists often take?
hat Chicano popular culture is created by and for the people — a form of resistance and identity expression.
What is a canción?
A lyrical song made up of four-line verses.
What is a décima?
A ten-line folk song often used in improvisational contests.
What are alabados/alabanzas?
Religious hymns praising saints or the Virgin Mary.
What is a romance?
A Spanish ballad that evolved into the New World’s narrative songs.
What is a corrido?
A narrative ballad telling heroic or tragic stories—famous example: Gregorio Cortez.
What defines Conjunto music?
Accordion-based ensemble music from Texas; working-class roots and resistance to Anglo culture.
What defines Orquesta Tejana?
Orchestra-style Tejano music blending Mexican and Anglo influences.
What defines La Onda Chicana?
Fusion of Mexican orquesta and American pop/rock during the Chicano Movement.
Who are the “Big Four” of Tejano music?
Selena, Emilio Navaira, La Mafia, and Mazz
Who is Lalo Guerrero?
Known as the “Father of Chicano Music.”
Who is Ritchie Valens?
Rock & roll pioneer known for “La Bamba.”
What defines Chicano music in the 1960s–90s?
It evolved from identity and protest themes to pop and rock fusion reflecting social change.
What styles dominate Chicano music in the 21st century?
Hip-hop, rap, reggaeton, and Latin pop.
Where did Mariachi come from?
Guadalajara, Mexico; transregional symbol of Mexican pride.
Who are Vikki Carr and Linda Ronstadt?
Texas-born Chicana artists who popularized traditional and bilingual music internationally.
What makes cinema distinct in popular culture?
Its power to visually shape and spread stereotypes.
What were “Greaser-Gangster” films?
Early Hollywood depictions of Mexicans as violent or untrustworthy.
What are “Brown Avenger” films?
Westerns featuring Chicano heroes who still carried negative stereotypes.
What are Progressive films?
Films like The Lawless or Salt of the Earth that portrayed real social struggles.
Who are key figures in Chicano cinema?
Jesus Treviño, Luis Valdez, Moctesuma Esparza, and Chon Noriega.
What makes a Chicano film authentic?
Control of production, distribution, accurate representation, and audience awareness (per Chon Noriega).
Example of authentic Chicano films?
Zoot Suit (1981) and La Bamba (1987).
What role did early Spanish-language newspapers play?
They expressed Latino politics, literature, and community news.
How did the Chicano Movement influence newspapers?
hey became more activist, focusing on representation and justice.
What role did radio brokers play?
They negotiated airtime for Spanish-language programming
Why is LA important for radio?
It’s one of the largest Spanish-language radio markets in the U.S.
What did NCLR find about TV representation?
Latinos were underrepresented and often stereotyped.
: Who is Jorge Ramos?
Univision journalist known for advocacy and Latino visibility in news.
What is Ballet Folklórico?
A traditional Mexican dance form combining indigenous and European influences.
Why is Ballet Folklórico important?
It preserves cultural identity, tells stories, and builds community pride.