8715_300_uko1_ppt_19

Organisational communications

Activities needed to achieve an organization's objectives, which can be internal or external with specific purposes such as inform, instruct, educate, entertain, and invite action.

Internal communications

Communications directed within an organization, aimed at employees and designed to inform, motivate, guide, and support.

External communications

Communications aimed at stakeholders outside the organization, such as customers, suppliers, and the general public, focused on presenting a positive image and sharing information.

Educational communications

Methods of communication that support the learning of reasoning and understanding concepts, aiming to encourage efforts, modify attitudes, and stimulate thinking.

Instructional communications

Communications that provide step-by-step instructions on how to perform tasks, often found in organizations with set processes and procedures.

Calls to Action (CTA)

Marketing tools used to encourage immediate action from the audience, such as deciding to purchase or engage with services.

Business etiquette

The conduct expected in professional environments, including acceptable behaviors and good manners that promote professionalism.

Tone in communication

The attitude conveyed in communication, shaping how messages are perceived by the audience, and reflecting the brand's desired image.

Formal communication channels

Pre-determined pathways used for serious or official communication within an organization, such as meetings and reports.

Non-verbal communication

Communication conveyed without words, often involving body language, facial expressions, and other visual cues.

Written communication

Messages delivered through written formats, including emails, reports, and social media posts.

Internal audience

The target group for internal communications, primarily consisting of employees at various levels and locations within an organization.

External audience

Individuals or groups outside the organization that communications are directed towards, including customers and stakeholders.

Purpose of communication

The intent behind a message, which can include informing, instructing, educating, entertaining, or prompting action.

Types of business etiquette

Guidelines for professional conduct, which include meeting etiquette, corporate etiquette, telephone etiquette, and general business manners.

Communication methods

The various ways in which messages can be delivered, including face-to-face, verbal, non-verbal, and written methods.