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Context of production and aim
4th global conference on health promotion held in Jakarta Indonesia by WHO in 1997
extension of Ottowa Charter of Health Promotion
first to include private sector of health
What does it include
5 priorities for health promotion in the 21st century
private sector
All businesses, companies and enterprises not run by the government
usually but not always run for profit and privately owned
Social responsibility
ethical and moral obligation corporations, businesses, government and citizens have to larger society
people and groups o people have responsibility to act with best interests of society
health sector
any part of society involved in delivering and supplying society with health related goods and services
hospitals, pharmacies, drug manufacturers, disability aids
infrastructure
structures and resources that helpa. community to develop and operate effectively
buildings, roads, communicsation networks, emergency services, recreational services and equiptment
investment
allocation of money to healthy developments
by government, organisations, businesses and individuals
priorities
Promote social responsibility for health
increase investments for health development
consolidate and expand partnerships for health
increase community capacity and empower the individual
secure infrastructure for health promotion
Promote social responsibility for health
decision makers within private or public sector must be committed to social responsibilty
practices and policies that ensure they
avoid harming health of individuals
protect environment
make sure resoucres are sustainable
examples of promote social responsibility for health
restricting production and trading of harmful goods nd substances like tobacco, weapons, ammunition + unhealthy marketing practices
employers should safeguard people in marketplace and workplace form illness or injury
health impact assessment should be include as an important policy development in both public and private sectors
increase investments for health development
most countries do not invest enough in health
little invested is not effective to make change
must be increase in investment for development of resources such as education, housing as well as for the health sector
need to meet needs of specific groups within society such as women, children, elderly, poor and rural or remote populations
consolidate and expand partnerships for health
partnerships need to be developed between government and broader society (e.g local businesses, corporations, community organisations)
already existing partnerships need to be strengthened
potential for new partnerships must be explored
offers benefit for health through sharing expertise, skills and resources
must be based on ethical principles, mutual understanding and respect
increase community capacity and empower the individual
HP is best carried out by and with people, not on or to people
good HP practices that involve community improve the
ability of individuals to take action
capacity of groups and organisations to influence determinants of health
examples of increase community capacity and empower the individual
providing practical education, leadership training and improve acess to resources can make improvements in community health
requires consistent, reliable access by citizens to decision making processes
need to learn the skills and knowledge essential to effect change in their community
btoh traditional communication and new info media support this processes
social and cultural and spiritual resoources need to be harnessesd in innovative ways
secure infrastructuer for health promotion
• Methods of funding locally, nationally and globally must be found.
• Incentives to pay for infrastructure for health.
• Training in and practice of local leadership skills should be encouraged.
Documentation of experiences in health promotion through research and project reporting should be enhanced to improve planning, implementation and evaluation of health promotion in future.
All countries should develop the appropriate political, legal, educational, social and economic environments required to support health promotion.