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Classical conditioning (acquiring phobias)
Learnt by association
Occurs when 2 stimuli are repeatedly paired together
1 is called the unconditioned stimulus
The other is called the neutral stimulus
These eventually produce the same response to the unconditioned stimulus creating a conditioned response
Neutral stimulus becomes conditioned stimulus
Operant conditioning (maintaining phobias)
Learning through reinforcing or punishment, if a behaviour is followed by a desirable consequence then that behaviour is more likely to occur again in the future
Avoidance of the phobia stimulus reduces fear and is thus reinforcing, example of negative reinforcement
Stimulus generalisation
The tendency for the CS to bring out similar responses after the response has been conditioned
Higher order conditioning
In CC, a procedure where the CS of one experiment acts as the UCS of another, for the purpose of conditioning a NS
Evaluation points
Research support +
Ignores cognitive factors -
Practical applications +
Reductionist -
Alternative -
Systematic Desensitisation
The aim of the technique is to use the principles of association to replace he anxiety response with a relaxation response to remove the phobia
Key features of Systematic Desensitisation
Fear hierarchy: List of situations related to phobic stimulus that provoke anxiety from least to most and work through it
Relaxation training: Teaching the phobia sufferer relaxation techniques
Breathing techniques
Mental imagery
Meditation
Graduated exposure: Client is exposed whilst in a relaxed state, this takes place over multiple sessions
Reciprocal inhibition: Once the client is relaxed they cannot be stressed at the same time
Evaluation points of Systematic Desensitization
Research support +
Incomplete treatment -
Ethics +
Individual differences -
Flooding
Based on classical conditioning and is similar to systematic desensitisation except exposure is all at once instead of gradual
The aim is to expose the sufferer to the phobic object and is largely done with In vivo (exposed to the actual stimulus) methods
Key features of Flooding
Immediate exposure of the person to the feared object, activity or event until theres no fear response
The person has to unlearn the connection between the stimulus and fear response (CS-CR broken)
Most people will run away or avoid feared object, flooding prevents escape
Evaluation points for Flooding
Research support +
Ethics -
Cost effective +
Limitations of application -