10 visual information and media

Visual Media

The instruments or applications that teachers and/or students use to convey new information to help learn the uses, assessment, and creation of visual images

Visual Media

Its primary purpose is to gain attention, create meaning, and facilitate retention

1. Formally Produced Visual Media

2. Informally Produced Visual Media

2 Types of Visual Media

Formally Produced Visual Media

Types of Visual Media:

Produced by formal organizations (school, government, established media)

Informally Produced Visual Media

Types of Visual Media:

Not produced by formal institutions

Visual Design Elements

The basic components in constructing a visual image

1. Line

2. Shapes

3. Value

4. Texture

5. Color

6. Form

6 Visual Design Elements

Line

Visual Design Elements:

An outline that sometimes create a shape

Line

Visual Design Elements:

It can be thick or thin, vertical, horizontal, diagonal, implied, actual, or contour lines

Shapes

Visual Design Elements:

A form of an object that stands out; it may also be organic

Value

Visual Design Elements:

The lightness or darkness in a design

Value

Visual Design Elements:

The changes between black and white, and all the tones in between

Texture

Visual Design Elements:

The way a platform is supposed to feel

Texture

Visual Design Elements:

It is added to draw or prevent interest to a visual element

Color

Visual Design Elements:

Determined by its hue (name of color, intensity (purity of the hue), and value (lightness or darkness of hue)

Form

Visual Design Elements:

The volume or thickness of an object

Form

Visual Design Elements:

It is created through the manipulation of light and shading (e.g. 3-D object)

1. Consistency

2. Center of Interest

3. Balance

4. Directional Movement

5. Rhythm

6. Perspective

6 Visual Design Principles

Consistency

Visual Design Principles:

___ of margins, typeface, typestyle, and colors is necessary; especially in slide presentations or documents with more than one page

Center of Interest

Visual Design Principles:

The area in a composition that is the most valuable

Center of Interest

Visual Design Principles:

It can be noticed first and attracts attention

Balance

Visual Design Principles:

The feeling of symmetry between form, value, color, and shapes

Balance

Visual Design Principles:

It is used in creating equilibrium in a composition

Directional Movement

Visual Design Principles:

The visual flow of the objects in the composition

Directional Movement

Visual Design Principles:

Refers to how objects are placed and positioned

Rhythm

Visual Design Principles:

A consistent movement within the elements

Perspective

Visual Design Principles:

The objects made in a two-dimensional area to seem realistic