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Oligopoly
is a market dominated by a few firms producing similar or differentiated products.
High Barriers to Entry
- Challenges include terminal space at hub airports, financial risks, and competition with established carriers.
- Major carriers benefit from extensive networks, making it hard for new entrants to compete.
Substantial Economies of Scale
- Larger operations result in lower long-term average costs.
Growth Through Merger
- Mergers increase market share, economies of scale, and resource efficiency.
Mutual Dependence
- Actions by one firm significantly affect others, resembling strategic games like chess.
Price Rigidity and Nonprice Competition
- Firms avoid frequent price changes, relying on advertising, customer service, and loyalty programs.
Airline Passenger Load Factor
measures the relationship between available seat-miles and revenue passenger miles.
Top Management
- Sets objectives, recommends goals to the board, and includes roles like President and Senior Vice Presidents.
- President often handles external relations, while executives focus on operations.
Middle Management
- Develops operational plans and oversees departmental activities.
- Includes vice presidents and directors heading departments and divisions.
Operating Management
- Executes plans and ensures day-to-day operations.
- Includes managers, supervisors, and section chiefs.
Low-Cost Carriers
- Employ lean organizational structures for efficiency.
- Middle management often eliminated to reduce costs.
President/CEO
Oversees overall operations and external relations.
Vice President/General Manager
Manages daily operations.
Planning
Sets global, departmental, and individual goals.
Includes policy and procedure creation.
Organizing
- Groups activities, assigns authority, and ensures efficient workflows.
- Establishes efficient lines of responsibility and authority.
Staffing
- Defines workforce needs, recruits, and trains employees.
- Involves compensating and developing employees.
Directing
- Assigns tasks and communicates objectives clearly.
- Tailors instructions based on employee experience.
Controlling
Monitors performance, compares against standards, and corrects deviations.
Steps- Set standards, compare performance, take corrective action.
Unity of Objective
Align all departments with company goals.
Span of Control
Limit the number of subordinates per manager.
Departmentalization
Group tasks and functions for specialization.
Delegation of Authority
Empower lower management to make minor decisions.
Levels of Management
Minimize layers for effective communication.
Defined Duties
Clearly outline job responsibilities to avoid overlap.
Flexibility
Adapt to changing conditions, both internal and external.
Communication
Ensure uninterrupted two-way information flow.
Organizational Chart
- Depicts authority relationships and communication channels.
- Boosts morale and clarifies roles.
Line Personnel
Directly involved in producing and selling air transportation (e.g., pilots, flight attendants).
Staff Personnel
Provide specialized support and advice (e.g., finance, legal, HR).
Finance
Manages revenue, accounting, and procurement.
Information Services
Maintains data systems and supports operational efficiency.
Personnel
Handles employee relations and training.
Medical
Provides health services and sets hiring health criteria.
Legal
Addresses claims, regulatory issues, and compliance.
Corporate Communications
Manages public relations and legislative lobbying.
Economic Planning
Oversees long-term forecasts and financial control.
Flight Operations
Ensures safe and efficient aircraft operation.
Engineering and Maintenance
Maintains equipment to safety standards.
Marketing and Services
Includes advertising, market research, and in-flight services.