Untitled Flashcards Set

The hidden curriculum

The body of knowledge about a product that people unconsciously absorb when consuming ads.

The Penny Press

Papers sold for a penny; made 30% of their revenue from paper sales and 70% from advertisements.

Propaganda

Information of a biased or misleading nature used to promote a particular political cause.

Prime time

Timing created by listening to the same show at the same time, maximizing audiences for advertisers.

Peak attention

The period in the 50’s and 60’s where up to 70 million people tuned into TV networks each night.

The Pepsi Generation

An advertising shift focusing from the product to the user, suggesting identity through consumption.

PRIZM

A method of targeted advertising using zip codes to divide the US into forty nations.

AdWords

Developed by Google as the first online advertising platform, proving online advertising profitability.

Attention merchants

Entails competing for people's attention as a foundation for media structures.

Advertorial content

A paid advertisement presented in the style of an editorial or news article.

Psychographic data

Online data measuring subjective user information such as likes, dislikes, and beliefs.

Market research

The study involving market segmentation and psychographic data.

Branding CPM

Cost per thousand; a measure of advertising efficiency in evaluating ad space purchase.

The printing press

Invented by Johannes Gutenberg, it started the rise of printing culture, changing society.

Deliberative democracy

The idea that citizens discuss and rationally decide on political matters.

The First Amendment

Protects freedoms of religion, speech, press, assembly, and the right to petition the government.

The commercial revolution

Initiated by the Penny Press, where most revenue came from advertisements.

Beats

A variety of topics that newspapers began reporting on, covering social, political, and commercial issues.

Telegraph wire services

Used to sell stories to major papers, elevated objectivity in reporting.

Yellow journalism

Competing papers that prioritize readership over factual accuracy, setting the standard for investigative journalism.

Muckrakers

Journalists exposing issues of poverty and corruption, termed by Roosevelt.

The Fairness Doctrine

Mandated fair hearing of all sides during discussions of controversial topics on broadcasts.

New Journalism

Journalism collected and distributed by the public.

Watergate

Nixon’s scandal involving the burglary of political opponents, highlighting the integrity of news.

The news hole

The space in news papers that needs to be filled, expanded by 24-hour news channels like CNN.

Cable news

News services providing continuous 24-hour coverage.

Sinclair Broadcasting

One of the largest TV conglomerates controlling over 190 stations.

Aggregators

Sites collecting news stories and related media in one place.

The great unbundling

A result of social media leading to the decline of traditional newspapers.

Democracy dies in darkness

The principle that transparency is essential for democracy.

The Cinematographe

An early motion picture device.

The Kinetoscope

A device allowing viewers to watch motion pictures through a peephole.

Nickelodeons

Early movie theaters charging a nickel for admission.

The Golden Age of Hollywood

Period from 1930 to 1948 marked by rigid contracts and studio control over stars.

The Old Studio Model

The control studios had over production, distribution, and exhibition of films.

The Star System

US Supreme Court decision banning studios from owning their own theaters.

The American New Wave

Style of film characterized by heightened realism and counter culture appeal.

The blockbuster

Movies that became significant cultural events.

High concept

Movies with simple concepts, making them easy to market.

The Betamax case

Court ruling allowing Sony’s Betamax due to significant non-infringing uses.

The home video market

By the 90s, VHS sales made up half of studio profits.

The MPAA

Motion Picture Association that oversees film ratings.

Above the line labor

Artists, directors, and producers in the film industry.

Below the line labor

Crew and technical staff in the film industry.

Production companies

Entities that arrange deals and pitch to studios for funding.

CinemaCon

Annual global convention for the movie theater industry held in Las Vegas.

The secret is in the salt

The main source of profit for theaters comes from concessions.

The public airwaves

In the US, airwaves are a public trust owned by the people.

Fireside chats

Radio series by Franklin Roosevelt introduced in 1933.

The War of the Worlds

H.G. Wells’ radio show that incited fear among audiences.

iHeart Radio

Dominates terrestrial radio stations alongside other major conglomerates.

The Blue Book Programming

FCC’s guide for broadcasters, which was rejected by broadcasters.

The network business model

Depended on pre-produced programming for sustainability.

Nielsen ratings

Measurement system for radio audiences developed in the 1940s.

Sweeps week

Timeframe for networks to measure and improve viewership.

Parasocial interaction

A one-sided relationship developed between public figures and the audience.

The Red Scare

Campaign to prosecute film and television talent, influencing politics in TV.

Fyn-syn regulations

Regulations limiting the ownership capabilities of television networks.

Cable cord cutting

The trend of declining cable subscriptions starting in 2000.

ESPN

Sports network that charges high premiums to cable providers.

Netflix

Became a content producer in 2012, significantly altering the industry.

YouTube

Platform allowing content creators to produce and distribute their work.

Intellectual property

Creative works and inventions protected by law.

Licensing Fair Use

A legal allowance for certain uses of copyrighted material.

Public domain

The state of copyrighted material after 95 years of creation.

The Mickey Mouse rule

Steamboat Willie’s transition into public domain allowing fair use.

Record labels

Companies that promote and market musical artists.

A & R (artists and repertoire executives)

Executives who find and develop new musical talent.

RIAA

Recording Industry Association of America that awards gold records.

Touring

Main method for artists to generate revenue today.

The streaming model

Current music industry model where artists earn less due to streaming.