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External Validity
Ability to generalize the results of a research study to people other than those in the study
What is the goal of sampling
maximize external validity
Stratum
Subsets of the population with common characteristic
Sample
goal of population elements used in a study
Target population
general population the study seeks to understand
Source population
specific individuals that represent the sample
Sample population
individuals asked to participate
Study population
eligible participants
Sampling error
difference in the distribution of characteristics between a sample and population
Probability Sampling
Every element of sampled population has a known probability of being included in a sample
Simple random sampling
all population elements have the same chance at being selected
Stratified random sampling
source population is divided into subgroups and simple random samples
Cluster Sampling
random sample of pre-existing clusters/groups are selected from a larger list of clusters within a population
Nonprobability Sampling
no way to estimate the probability each element has of being included in the sample
Population size is unknown
Convenience sampling
sampling method in which the most easily/readily available individuals are selected
Quota sampling
Subgroups of interest are identified, then quotas are set for the number of individuals to be collected within each subgroup
Snowball sampling
members of the initial sample form the target population enlist other members of the target population who meet inclusion criteria
Probability sampling is better because it is more likely to produce a
representative sample of the population
Non-probability is often more efficient, requires
fewer resources
Law of Large Numbers
the larger a sample, the more likely values form the sample will be similar values of the population
Importance of sample size if it’s too big or too small
waste resources
Larger sample sizes gives you
narrower ( more precise) confidence intervals for statistical measures
More statistically significant results
Power
ability of a statistical test to detect significant differences between subgroups of a population when differences really do exist