research methods

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9 Terms

1
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Positivists

Objective

Science

Quantitive

2
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Interpretists

Subjective

Understanding individual interpretation

Qualitative

3
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Reliability

Consistency- same results when repeated

4
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Validity

Accurate representation of data

5
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Primary data

Collected first hand

6
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Secondary data

Collected by someone else

7
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Quantitive data

Numerical

8
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Qualitative data

Descriptive, opinion, emotion

9
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PET(Factors effecting research method choice)

Practical

Ethical

Theoretical