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comparative advantage
something a firm does better than competitors
Porter’s 3 comparative advantages
cost leadership, differentiation, focus/segmentation
cost leadership
organization has the product at a lower price than competitors
differentiation
organization has a unique product offering from competitors
focus (segmentation strategy)
organization targets a niche (ex. geographic or demographic focus)
virtual organizations
temporary partnership between independent companies (like suppliers, customers, competitors) who work together using technology (ex. US fashion company + textile producer in India + factory in Vietnam + designer from Italy)
subcontracting
outsourcing, or hiring of other organizations to complete certain non essential business operations
vertical disintegration
business functions are moved to an external firm rather than keeping production in house
horizional disintegration
when business functions are moved to an external firm but reporting relationships are perserved
offshoring
sending business operations to a different country with the same or different company
supply chains
cover various steps of manufacturing and delivery process that spans different firms (large power imbalances between lead suppliers and firms)
platform capitalism/sharing economies
economic system where assets/services exchanged between private individuals via facilitating platform (ex. Uber, Airbnb)
organizational culture
system of shared meaning held by members that guides action and distinguishes an organization from others, includes values, beliefs, norms that have worked to be valid, taught to new members as the correct way to behave
formalization
hierarchy/reporting relationships + instructions for behavior (formal control), extrinsic rewards to desired behavior
organizational culture/social control
unspoken code of communication among members, conventions to help with coordination; inert (change resistant) and widely accepted
culture levels of aggregation
macrocultures, organizational cultures, organizational subcultures, microcultures
Primary characteristics of organizational cultures
innovation/risk taking, attention to detail, outcome orientation (focus on process or results?), people orientation (does mgmt care for employees?), team orientation, aggressiveness, stability (continuity or change?)
to create and sustain culture
founder philosophy→selection criteria→top mgmt→socialization
socialization
institutional practices (org. control): formal, serial (training), divestiture (stripping away your former qualities)
individual practices
informal, random (employees figure it out themselves), investiture (confirm newbie qualities)
Scheins Model of Organizational Culture 3 levels of culture
artifacts (what you observe), espoused values (what you are told), basic underlying assumptions (what people take for granted)
visible artifacts
visible/feelable features of a setting, visible products of a group, often ambiguous, easy to observe but hard to decipher, surface cues may = many meanings
espoused beliefs/values
ideals/goals; ones sense of what ought to be/could be diff from what is, org. beliefs/values can = assumptions even if unrelated to outcome, many not be aligned with artifacts or underlying behavior
basic assumptions
unconscious, taken for granted beliefs and values, determine behavior, perception, thoughts/feelings; consistent among group members→consensus, usually non-negotiable
poorly aligned culture can be a
barrier to change (culture = highly inert), barrier to diversity (cultural fit→cultural reproduction can minimize diversity), barrier to mergers/acquistions
internal environment
elements and features within the organization; inert
task environment (specific env.)
external groups directly relevant to achieving organizational goals (ex. customers, suppliers, pressure groups, labor, competitors)
general environment
broad factors that shape market features (& uncertainty for orgs.) (Ex. economic conditions, political/legal conditions, tech conditions)
Porter’s Five Forces
rivals, new entrants, buyers, substitutes, suppliers
rivals
competitors may undercut firm. Larger # of competitors can force a firm to lower prices
new entrants
ease at which new rivals may enter the market. High barriers to entry can limit this threat
buyers
size of a customer base, their switching costs & price sensitivity
substitutes
the alternatives existing to the focal firms offerings
suppliers
suppliers may hold power over firm. Do substitutes exist? are the prices reasonable? are they reliable?
contingency theory
organizations have a technical core (essential tasks, tech, etc.) key to its competitive advantage but internal and external disturbances can disrupt it
to protect the technical core, an organization can:
create barriers to seal off technical core, differentiate inputs/outputs (supply/sales), stockpile essential resources/grow in size, maintain alternatives and minimize dependence on other actors
resource dependence theory (RDT)
organizations may depend on external actors (like suppliers, governments, or funders) for key resources (like money, materials, or legitimacy). Because of this dependence, those external actors can hold power over the organization and influence its decisions.
strategies to address dependence:
buffering and bridging
buffering
organizations seek to resist or control changes in the task/general environment
types of buffering
forecasting/stockpiling (track necessary inputs and anticipate resource availability), adjusting scale (ex. downsizing), leveling/smoothing (attempt to raise supplier production or demand for firms offerings)
bridging
building relationships with powerful outsiders (task/general environment) to manage your dependence on them and stay strong as an organization.
types of bridging
negotiating (bargaining with suppliers or coordination efforts), pooling of resources (joint ventures, alliances), merging (purchasing orgs. with key resources like via vert/horiz integration)
isomorphism
isomorphic forces→ orgs. to adopt similar forms and practices (since they’re under the same pressure)
coercive isomorphism
pressure from powerful external actors (ex. political, laws, regs)
mimetic isomorphism
imitation of peers in response to uncertainty
normative isomorphism
prevailing rules, beliefs, customs deemed legitimate (ex. Bluray vs HD DVD)
isomorphic forces characteristics
strong expectations, legitimizing acceptable forms/practices; if products fail to confirm, then = illegitimate
Institutionalism (Institutional theory)
organizations are shaped not just by efficiency or competition, but by what’s seen as acceptable or “normal” in society. They follow rules, traditions, and expectations—even if it’s not the most efficient way—because it helps them look legitimate and gain support.
Neoinstitutionalism
organizations follow rules, norms, and traditions mainly to appear legitimate—not just to be efficient. They often adopt practices because everyone else is doing it, even if those practices don’t improve performance.
decoupling
gap between espoused policies and actual policies (ex. fake CSR program)
National Comparative Advantage
variation in an orgs. general environment; made up of factor conditions, demand conditions, related/supporting industries, firm strategy
factor conditions
resources a country has to help businesses compete (ex. skilled workers)
demand conditions
how demanding local consumers are (ex. want high quality products)
related/supporting industries
strong nearby industries support and improve each other
firm strategy
how companies are set up/how many competition they face at home; more comp = more innovation/quality
incremental innovations
capital goods- consumer durables, engines, transport tech
radical innovations
quickly evolving tech’s- biotech, semiconductors, software