StudioHawk SEO

What is SEO?

The process of improving a website's visibility in organic search engine results.

3 main types of SEO?

On-page SEO

Off-page SEO

Technical SEO.

Difference between organic and paid search results?

Organic results are ranked based on relevance and SEO, while paid results appear through Google Ads and are marked as "sponsored."

What is a sitemap and why is it important?

A sitemap is an XML file that lists all important pages of a website, helping search engines crawl the site more effectively.

What does robots.txt do?

It tells search engine crawlers which pages or files they can or cannot request from your site.

What are Core Web Vitals?

A set of user experience metrics focused on loading performance (LCP), interactivity (FID), and visual stability (CLS).

What is mobile-first indexing?

Google indexes and ranks the mobile version of your site first, even for desktop searches.

What’s the importance of HTTPS for SEO?

HTTPS encrypts user data and is a Google ranking factor that signals site security.

What are title tags and why do they matter?

Title tags define the title of a webpage and appear in search results — they impact both SEO and click-through rate.

What is the ideal length for a meta description?

Between 150–160 characters to ensure visibility on SERPs.

How should H1, H2, and H3 tags be used?

Use H1 for main headings

H2 for subsections

H3 for nested content — structured hierarchy improves SEO.

What role does keyword density play in SEO?

It refers to how often a keyword appears in content, but overuse (keyword stuffing) can lead to penalties.

What are LSI keywords?

Latent Semantic Indexing keywords are related terms that help search engines understand context better.

What is a backlink?

A link from one website to another; considered a vote of confidence by search engines.

What makes a backlink “high quality”?

Relevance, authority of the linking domain, and natural placement in editorial content.

What’s the difference between dofollow and nofollow links?

Dofollow links pass SEO value; nofollow links do not, but they can still bring traffic.

What is anchor text and why is it important?

The clickable text in a hyperlink; it helps search engines understand what the linked page is about.

What is keyword cannibalization?

When multiple pages target the same keyword, they compete against each other in SERPs.

What’s the difference between short-tail and long-tail keywords?

Short-tail: broad, high-volume terms

Long-tail: specific, lower-volume but higher intent.

Name 3 keyword research tools used in SEO.

Google Keyword Planner, Ahrefs, and SEMrush.

What is bounce rate in SEO?

% of visitors who leave a page without interacting

High bounce rate may indicate poor relevance or UX.

How does Google Analytics support SEO efforts?

It tracks user behavior, traffic sources, and conversions, helping refine SEO strategies.

What is Google Search Console used for?

Monitoring site performance, indexing issues, mobile usability, and search queries.

What is E-E-A-T and why is it important?

Experience, Expertise, Authoritativeness, and Trustworthiness

Key criteria Google uses to evaluate content quality.

What’s the future of SEO with AI like Google’s SGE (Search Generative Experience)?

It emphasises conversational search, zero-click answers, and deeper context - making content quality, structure, and schema markup even more important.

How can internal linking impact crawl budget and topical authority?

Smart internal linking not only spreads link equity but also guides Google to prioritize crawling strategic pages and strengthens semantic relevance within content clusters.

Why is brand search volume an underrated SEO KPI?

An increase in branded search volume often reflects successful SEO campaigns, strong PR, or demand-gen efforts — it's a leading indicator of authority and trust.

How can schema markup be used creatively beyond standard FAQ or How-To?

You can mark up job postings, speakable content, niche local business features, and even leverage product and event schemas to gain more SERP real estate.

How does SEO strategy change for "zero-click searches"?

Optimize for featured snippets, people also ask, and rich results — focus on being seen and trusted even if the click doesn’t happen

What’s the SEO value of republishing old blog content?

Refreshing older posts with new data, improved UX, and structured content often results in significant ranking boosts without new content creation.

"I read about AI-generated content getting better — how are we balancing AI tools with originality and E-E-A-T guidelines?"

"I noticed our site structure is super clean — who sets the internal linking strategy here, and do we use topic clusters?"

"How do we handle crawl budget for large client sites — do we segment XML sitemaps or prioritize in another way?"

“Do we have a checklist for Core Web Vitals when launching new client pages?"

"What’s the most creative backlink campaign we’ve done so far? I’d love to learn the process behind it."