EMP ICT FOR CONTENT DEVELOPMENT + VISUAL PERSUASION

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35 Terms

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Website Interactivity and User Experience

These two are widely used by companies and organization in reaching out their targets and consumers, enabling active participation

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5

Suggested use of colors (a number)

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Content

It must have a compelling language with correct grammar

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What You See Is What You Get

A -- editor is a program or application that allows a user to see what the project or output will look like while it is still being created.​

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Visual Persuasion

It is the process of influencing people's thoughts and stimulate them to act in a certain way.

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Visual Content

Make your graphics and other visual elements supported or connected to the message that you want to convey​

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Visual Content

It is the main element of visual persuasion, and thus, it plays a huge role in conveying your message to target viewers.​

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Geometric Shapes

Composed of connecting lines that form a boundary

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Color

The most obvious element in design

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Texture

Used to put a surface feel to your design

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Space

Areas on the design that are left blank

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Forms

Connotes something that is 3D

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Value

How light or dark on a scale

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Line, Geometric Shape, Abstract Shape, Organic Shape, Color, Texture, Space, Forms, Value

9 elements of design

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Balance

Pertains to visual equilibrium

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Symmetrical Balance

Design elements with the same visual weight and are equally distributed on both sides

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Radial Balance

Equally placed around the central point

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Emphasis

Part of visual content that draws the viewer's attention

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Movement

Part of visual content that makes the viewer's eye follow a certain direction

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Pattern

This refers to repeating certain objects through visual content

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Repetition

This is a way to create relationship and unity among different objects in your visual content.​

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Proportion

This tells whether which element in a visual content is more important.

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Unity

This is how well the design elements in a visual content work together to convey a clear and unified message to the viewers.​

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Contrast

This refers to the striking difference between two elements.​

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Harmony

This is achieved when all the elements are arranged to make the viewer think that they form a coherent whole.​

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Infographics

Are used to creatively present data or information using different shapes, colors, and pictures.​

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File Format

It is the design or arrangement of a file in terms of how it was organized.

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JPEG

File format for digital cameras, web images, and emails that can be compressed to much smaller file sizes

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Joint Photographic Expert Group

JPEG stands for?

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PNG

A type of raster image file

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Portable Network Graphic

PNG stands for?

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GIF

It is a file format that contains more than one frame

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Graphics Interchange Format

GIF stands for?

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PDF

A file format that cannot be modified

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Portable Document Format

PDF stands for?