MIL - PEOPLE MEDIA

PEOPLE MEDIA

* persons that are involved in the use, analysis, evaluation and production of media and information
* TYPES: PEOPLE IN MEDIA, PEOPLE AS MEDIA

PEOPLE AS MEDIA

* People who are well-oriented to media sources and messages
* able to provide information as accurate and reliable as possible.
* intermediaries
* provides information to lower-end media users
* OPINION LEADERS
* CITIZEN JOURNALISM
* SOCIAL JOURNALISM
* CROWD SOURCING

OPINION LEADERS

* highly exposed to and actively using media
* source of viable interpretation of messages for lower-end media users
* opinions are accepted by a group
* Two-step Flow Communication Model

CITIZEN JOURNALISM

* People without professional journalism training
* can use the tools of modern technology and internet to create, augment or fact-check media on their own or in collaboration with others

SOCIAL JOURNALISM

* Journalists are using social media to make their content available to more people.

CROWDSOURCING

* the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community
* EX: Tripadvisor, Waze, Wikis

PEOPLE IN MEDIA

* media practitioners
* provide information coming from their expert knowledge or first- hand experience of event.
* manipulate behind pens and lens
* uses text, audio, visual, and multimedia to spread info and messages to the public
* those involved in the media forms that they are primarily engage in - print, broadcast, film, new media, and gaming

PRINT JOURNALISTS

* people who underwent training in journalism writing
* equipped with the fundamental and significant knowledge and strategies in writing news and stories based from real events in the community
* written for the people in the community
* generally report in newspaper and magazine

PHOTOJOURNALISTS

* physically and emotionally attached to their high-end cameras
* captures important scenes and events from the surroundings which carry it with stories that give impact to the society as a whole

BROADCAST JOURNALISTS

* we often see on televisions
* gives us updates on the local, national, and world events
* skilled with journalism and public speaking

MULTIMEDIA JOURNALISTS

* has the abilities in accessing, evaluating and producing information using several forms o media
* mostly uses social networking sites to connect to the masses for easy and wider dissemination of their reliable news stories

EFFECTS OF MEDIA

1. Powerful and Direct Effects
2. Limited Effect
3. Moderate Effect

POWERFUL AND DIRECT EFFECTS

* magic-bullet/hypodermic needle theory: most classic and debunked theory in direct effect
* ^media is capable of greatly influencing the attitude and behaviors of these audiences without even realizing it
* audiences are considered automation and are at the mercy of media

LIMITED EFFECT

* affects paradigm
* believes that you are highly capable of discerning propaganda
* media has limited capacity to persuade you

MODERATE EFFECT

* affects paradigm is reconciliatory and is mid-way between the two
* audiences are not passive and are capable of creating meaningful experience
* media effects can occur over longer period of time

LOWER-END MEDIA USERS

* people with limited access to media and information