any change in behavior or knowledge due to experience
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Phobia
irrational fear of specific objects or situations
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Conditioning
involves learning connections between events that occur in an environment
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Classical conditioning
explains how neutral stimulus can acquire the capacity to elicit a response originally elicited by another stimulus
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Unconditioned stimulus (UCS)
A stimulus that evokes an unconditioned response without previous conditioning
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Unconditioned response (UCR)
is an unlearned reaction to an unconditioned stimulus that occurs without previous conditioning
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Conditioned stimulus (CS)
A previously neutral stimulus that has, through conditioning, acquired the capacity to evoke a conditioned response.
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Conditioned response (CR)
is a learned reaction to a conditioned stimulus that occurs because of previous conditioning
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Evaluative conditioning
refers to changes in the stimulus due to pairing with positive or negative stimuli
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Acquisition
In classical conditioning, the initial stage, when one links a neutral stimulus and an unconditioned stimulus so that the neutral stimulus begins triggering the conditioned response. In operant conditioning, the strengthening of a reinforced response.
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Extinction
the gradual weakening and disappearance of a conditioned response tendency
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Spontaneous recovery
the reappearance of a learned response after extinction has occurred
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Renewal effect
if a response is extinguished in a different environment than it was acquired, the extinguished response will reappear if the animal is returned to the original environment where acquisition took place
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Stimulus generalization
occurs when an organism that has learned a response to a specific stimulus responds in the same way to new stimuli that are similar to the original stimulus ex. when a child is afraid of a bridge from childhood and is now scared of all bridges he comes across
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Stimulus discrimination
when an organism that has learned a response to a specific stimulus does not respond in the same way to new stimuli that are similar to the original stimulus ex. when a child who was attacked by a dog when a kid is NOT afraid of dogs when an adult
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Little Albert
Subject in John Watson's experiment, proved classical conditioning principles, especially the generalization of fear (afraid of white rat transferred to anything white and furry)
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Higher-order conditioning
when a conditioned stimulus functions as if it were an unconditioned stimulus
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Aversion
many people develop them to food that is followed by feelings of nausea from illness or food poisoning
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Preparedness
The species-specific biological predisposition to learn in certain ways but not others.
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Operant conditioning
a type of learning in which behavior is strengthened if followed by a reinforcer or diminished if followed by a punisher
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Skinner Box
An example of operant conditioning, where a rat learned that by pressing a lever it would be fed
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Law effect
if a response in the presence of a stimulus leads to satisfying effects, the association between the stimulus and the response is strengthened
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Reinforcement
occurs when an event following a response increases an organism's tendency to make that response
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Primary reinforcer
Events that are inherently reinforcing because they satisfy biological needs (food, water, warmth, sex, affection)
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Secondary reinforcer
events that acquire reinforcing qualities by being associated with primary reinforcers (money (to buy food), good grades, praise)
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Shaping
if a rat did not press the lever on it's own, researcher would release food whenever the rat got close to the lever
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Resistance to extinction
when an organism continues to make a response after delivery of the reinforcer has been terminated
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Generalization
when a cat thinks that any kitchen appliance noise means it's getting fed
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Discrimination
when a cat knows only the sound of the a can opener means it's getting fed
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reinforcement schedule
schedule that determines when a behaviour is rewarded
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Continuous reinforcement
occurs everytime
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Intermittent reinforcement
occurs some of the time
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Fixed-ratio
reinforcement like a coffee shop stamp card (5 visits and you get a free donut)
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Variable-ratio
a reinforcement schedule that reinforces a response after an unpredictable number of responses (ex scratch and win tickets)
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Fixed-interval
a reinforcement schedule that reinforces a response only after a specified time has elapsed (ex a job where you get paid hourly)
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Variable-interval
a reinforcement schedule that reinforces a response at unpredictable time intervals (ex. Hunting)
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Positive reinforcement
Increasing behaviors by presenting positive stimuli, such as food. Any stimulus that, when presented after a response, strengthens the response
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Negative reinforcement
Increasing behaviors by stopping or reducing negative stimuli, such as shock. Any stimulus that, when removed after a response, strengthens the response
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Avoidance learning
Rat learns that it gets shocked 5 seconds after a light turns on, so it learns to run away whenever it see's the light turn on
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Punishment
occurs when an event following a response weakens the tendency to make that response
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Latent learning
learning that remains hidden until its application becomes useful or until reward is introduced
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Instinctive drift
tendency for animals to return to innate behaviors following repeated reinforcement. Rat rubbing coins example
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Observational learning
learning by observing others. Must pay attention, remember, be able to reproduce, and be motivated
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Behavioural theories
attempt to relate units of behaviour, called responses, to units of the environment, called stimuli
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Evolutionary theories
focus on the adaptive aspects of learning to survival
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orienting response
tendency to respond to novel stimulus
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Habituation
learning not to respond to an unimportant event that occurs repeatedly
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Sensitization
we become more responsive to subsequent stimulus (more sensitive)
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Appetitive stimulus
Any stimulus that is good or desirable
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Aversive stimulus
Any stimulus that is unpleasant or painful
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Encoding
involves forming a memory code, for a word one might emphasize how it looks, the sounds or meaning. Requires attention
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Storage
involves maintaining encoded information in memory over time
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Retrieval
involves recovering information from memory stores
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Attention
involves focusing awareness on a narrowed range of stimuli or events
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Sensory memory
preserves information in its original sensory form for a brief time, usually only a fraction of a second. Is uunprocessed until it enters STM.
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Iconic memory
holds a brief visual image of a scene that has just been perceived
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Echoic memory
holds a brief auditory echo of a sound that has just been perceived
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Short Term Memory (STM)
A limited-capacity store that can maintain unrehearsed information for about 20 to 30 seconds.
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Primacy effect
the tendency to remember initial information
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Recency effect
the tendency to recall later information
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Working memory
a limited-capacity system that temporarily stores and processes information
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Visuo-spatial Sketch Pad
stores a visual, or spatial, representation of the items
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Episodic Buffer
\-limited memory storage (buffer) that provides room for the various parts of working memory to integrate information with each other, and also with information from LTM
\-combines the images and sounds from the other two components into coherent, story-like episodes
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Central executive
\-the "processor" that focuses our attention (controlling what we think about in our working memory) and coordinate the actions of the other three components
\-the part of working memory that directs attention and processing
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Consolidation
the process by which information in short-term memory is transferred to long-term memory
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Maintenance rehearsal
rote repetition (repeating without understanding)
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Elaborative rehearsal
forming associations between new material and old material recalled from LTM
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Shallow processing
Structural encoding that emphasizes on physical structure analysis of surface features leads to lower number of words recalled than deep processing
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intermediate processing
phonemic encoding that emphasizes on what the words sound like middle depth of processing
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Deep processing
Semantic encoding that focuses on the analysis of semantic features (meaning)
linking a stimulus to other information at the time of encoding. ex. learning about phobias in class and linking it to your own phobia of spiders.
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visual imagery
The use of visual images to represent the word or concept that needs to be encoded ex. the word 'juggler' is easier to create imagery for, and thus, to easier to remember than the word 'truth', which is more conceptual
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self-referent encoding
deciding how or whether information is personally relevant ex. Looking at a list of adjectives and choosing those that apply to you leads to a better recall of those chosen adjectives
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Long Term Memory
an unlimited capacity store that can hold information over lengthy periods of time
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priming (implicit)
an automatic process where information in memory storage is activated automatically (recalling a sensation)
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Flashbulb memory
are vivid and detailed recollections of events
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Clustering
the tendency to remember similar items in groups
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Conceptual hierarchy
a multilevel classification system based on common properties among items
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Schema
Your mental formations of what something is supposed to look or be like Ex. What does a study typically look like?
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Semantic networks
consists of nodes representing concepts, joined together by pathways that link related concepts
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Connectionist network
Are models assumed that cognitive processes depend on patterns of activation
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parallel distributed processing model
Type of connectionist model that processes multiple information spread through a wide set of neurons
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Tip of the tongue phenomenon
the temporary inability to remember something you know, accompanied by a feeling that it's just out of reach
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Misinformation effect
occurs when participants' recall of an event they witnessed is altered by introducing misleading post-event information
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Retention
refers to the proportion of material retained (remembered)
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retrieval cues
stimuli that aid the recall or recognition of information stored in memory
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source monitoring error
when a memory from one source is misattributed to another source
a memory failure attributed to a lack of attention
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Blocking 3/7
failure to retrieve an item of information, like someone's name after we've met them
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Misattribution 4/7
assigning a memory to the wrong source
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suggestibility 5/7
a distortion of memory due to leading questions
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bias 6/7
inaccuracy of a memory due to current knowledge of feelings about the event looking at a memory through the lens of how you feel about it NOW, rather than what you felt THEN
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persistence 7/7
remembering memories we would rather forget
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Recall
measurement of retention that requires subjects to selected previously learned information
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Relearning
measurement of retention that requires to memorize information a second time
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Decay theory
proposes that forgetting occurs because memory traces fade with time
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Interference theory
proposes that people forget information because of competition from other material