human fieldwork

Swanage tourism facts (2016)

• 735k overnight trips

• supports 1,416 jobs

• creates an expenditure of £74.4 million

• visitor related spend is £75.7 million

describe the Burgess Model

• 1 - central business district (CBD)

• 2 - factories/industry

• 3 - ‘working class housing’

• 4 - ‘middle class housing’

• 5 - commuter zone

describe the multiplier effect

• explains how investment in an area

• can lead to a positive feedback loop

• which will result in further growth in the area

enquiry question

how does tourism affect the town of Swanage

S - simple

• POSITIVE

  • title has one command word (how)

  • title looks at a narrow topic in a single question related to a single settlement

M - measureable

• POSITIVE

  • allows us to measure tangible data

  • requires no specialist equipment

• NEGATIVE

  • ‘affect’ is quite broad

A - achievable

• POSITIVE

  • able to complete the data collection in a few hours

  • no specific equipment needed

R - realistic

• POSITIVE

  • area of study is relatively near to accommodation

  • easy to walk around the small settlement

T- time

• POSITIVE

  • can complete data collection in a few hours

  • simplicity of data collection means it will be easy to collect lots of data

hypothesis 1

there will be most people in central Swanage

hypothesis 2

the best environmental quality will be found in the outskirts of Swanage

hypothesis 3

locals in Swanage think that tourism will have a positive impact on the town

data collection method - hypothesis 1

pedestrian count

data collection method - hypothesis 2

environmental quality survey

data collection method - hypothesis 3

mixed questionnaire

state open questions for mixed questionnaire

• how do you think tourism has positively affected Swanage

• how do you think tourism has negatively affected Swanage

• how do you think tourism affects you personally

state closed questions for mixed questionnaire

• how far do you live from the CBD

• are you a resident of Swanage

• do you take public transport as a primary mode of commute

data presentation method - hypothesis 1

scattergraph

positive of using scatter graphs

• easy to see relationship between 2 variables

• you can see the strength of a relationship

• easy to spot anomalies

• visualise large volumes of data quickly

• can be easily understood by a non-specialist lay audience

negative of scatter graph

• cannot always tell whether one variable has caused the other

• data has to be continuous

• cannot show relationship between more than 2 variables

• small sample sizes can give very skewed visual results

tourism has a positive impact on the town of Swanage - quotes

• “Swanage wouldn’t be here without tourism”

• “the shops wouldn’t be here otherwise”

• “tourists bring the money”

• “tourism creates a lot of revenue for the town”

tourism has a negative impact on the town of Swanage - quotes

• “tourism creates overcrowding”

data presentation method - hypothesis 2

geo-located proportional circle map

data presentation method - hypothesis 3

quote bank

do we accept/reject hypothesis 1

accept

do we accept/reject hypothesis 2

reject

do we accept/reject hypothesis 3

accept

positive of pedestrian count

• easy to calculate

• easy to compare data points

• easy to visually present

• quantitative data

negative of pedestrian count

• could be subject to human error

• can be influenced by short term factors

positive of EQS

• quantitative data

• easy to calculate

• easy to compare data points

• easy to visually present

negative of EQS

• could be subject to individual bias

• can be influenced by time of day or weather

positive of questionnaires

• produces detailed answer with more depth

• wide range of data when collated

negative of questionnaires

• qualitative data

• harder to calculate

• harder to compare data points

• harder to present data points