campaigns and financing

Campaign manager

Responsible for overall strategy and planning

Most important person in a campaign

Campaign organization info

Event staff manages finances, fundraising, advertising

Cottage meetings- at a house

Electoral college guides campaigns, since they have to prioritize swing states

Propaganda

Use of ideas, info, rumors to influence opinion

Ad hominem

Attacking a person instead of issue

Appeal to authority

Cite a prominent figure to support an idea or candidate

Appeal to fear

Build support by instilling panic in the population

Bandwagon

Support candidate because everyone else is

Card stacking

Giving only one side of the facts to support a position

Common man (or “plain folks”) appeal

Attempt to convince audience that the candidates position reflects people’s common sense

Glittering generality

Unsupported statement that makes a candidate look good

“Worlds best coffee”

Labeling

Identifying candidates with bad terms like “un-American “

Testimonial

Having well known or highly regarded person urge voters for support

Transfer

Associating a positive or negative symbol with a candidate to make the candidate more acceptable/ to discredit the candidate

Black and white

Presenting only 2 choices, making only one look reasonable

One of largest expenditures for campaigns

Advertising

Internet and TV

2016 tv was best tool for campaigns

Now it’s internet, targeted ads

Corruption

Impairment of integrity, virtue, moral principle

A candidate seems to be motivated by money rather than the nations needs

Hard money

Direct contributions to a candidates political campaign

Citizens united

Corporations can spend money on campaigns, as it’s free speech

Bipartisan campaign reform act of 2002

“I approve this message”

Thinks fewer negative ads will be made if they have to actively endorse

Do some congress members spend half their time fundraising for their next election?

Yes

Supreme Court decision on laws that restrict donations directly from people and groups

Said they’re constitutional

Struck down laws restricting candidate spending, donations to groups unaffiliated with campaigns

Federal election commission

Created to administer federal election laws

Federal election campaign act

Candidates can receive government funds if they promise to limit their own spending

2008 Obama didn’t accept, then spent more than McCain

Hard money limits

Individuals and political action committees $2500

National and local party committees $5000

Individuals no more than $117,000 every 2 years (ppl can donate to several funds, this stops them from funneling money)

Soft money

Raised by a party for general purposes, not designated for a candidate

Bipartisan campaign reform act banned in 2002

2010 SC struck down limits in citizens united v FEC

SuperPACS

Political action committees, don’t coordinate with election campaigns

Then able to get unlimited donations