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Experimental Units
People or objects that are assigned treatments
Subjects
Experimental units that are human
Explanatory Variable
The variable whose levels are intentionally manipulated (independent variable)
Factors
Explanatory variables; types or categories of treatments
Treatments
The levels or combinations of levels of the explanatory variable imposed on units
Levels
The different values of a factor
Response Variable
The outcome measured after the treatment is imposed
Confounding Variable
A variable related to the explanatory variable that influences the response
Single-Blind Experiment
Either subjects OR the measurer do not know which treatment was given
Double-Blind Experiment
Neither subjects nor the measurer know which treatment was given
Control Group
A group that receives no treatment or receives a placebo
Placebo
An inactive substance that looks like the treatment
Placebo Effect
When experimental units respond to a placebo
Statistical Inference
Drawing conclusions based on data
Statistically Significant
Results so extreme that chance alone is unlikely to explain them
Blocking
Creating groups that are similar to reduce variation
Replication
Using multiple experimental units in each treatment group
Random Assignment
Using a chance process to assign units to treatments
Comparison
Comparing two or more treatments to prevent confounding
Control (Component)
Keeping other variables the same for all groups
Random Assignment (Component)
Ensuring other variables are evenly distributed among groups
Replication (Component)
Reducing variability by using many units
Completely Randomized Design
A design where treatments are assigned entirely by chance
Randomized Block Design
Units are blocked by a characteristic
Matched Pairs Design
A block design comparing pairs of similar units or one unit receiving both treatments