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Diffusion
The process by which an innovation or idea spreads from one place to another over time. (ideas, war, art styles, fashion, technology)
Hearth
The place where an idea/innovation originates
Innovator
A person who is responsible for creating the idea or innovation and initiating the diffusion process.
Adopter
A person who accepts or receives the idea or innovation.
Expansion Diffusion
An idea/innovation develops in a hearth and remains strong there, while also spreading outwards (the idea/innovation moves, not the people)
3 types: contagious, hierarchical, stimulus
Contagious Diffusion
Diffusion where one person spreads an idea/innovation to multiple people and then those people spread it to multiple people, and so on, and so forth.
â—Ź Uniformly affects all individuals and areas outward
from the source
â—Ź Ex. respiratory diseases, viral Internet trends, breaking
news, coffee culture, etc.
Hierarchical Diffusion
The spread of an idea/innovation from one key person or node of authority/power to other persons/places with less power/authority (from more influential to less influential)
â—Ź May affect only certain people or places
â—Ź Can also work in reverse (from less to more influential)
â—Ź Ex. fashion trends, phone trees, popular music, chains of command, etc.
Stimulus Diffusion
When something spreads but is changed by the people who adapt the idea/innovation
â—Ź A fundamental idea stimulates imitative behavior
● Ex. Franchise restaurants with international locations, “Italian” food, Tex-Mex, gang culture, etc.
Relocation Diffusion
The spread of an idea/innovation through the physical movement of people
â—Ź Not everyone along the path of advancement adopts the
innovation
â—Ź Ex. crops and farming techniques, architectural styles, concepts of government, religion, etc.
Globalization
The spread of businesses, products, people, and ideas around the world
-Ideas spread very quickly due to the internet and improved transportation technology
-Global popular culture overtaking local traditional culture
Distance Decay
The idea that the interaction between two places decrease as the distance between them increases
Time-Space Compression
The reduction of the time it takes to diffuse something to a distant place, as a result of improved communication technologies
Cultural Convergence
When two cultures become more similar the more that they interact
-Facilitated by high levels of communication, easy transport, trade, etc.
Cultural Divergence
Cultures become less alike over time due to physical and cultural barriers
Ex: The Amish became less like other Christian groups over time
Barriers to Diffusion
Physical, Cultural, Political Boundaries, Economic, Censorship
Historical Causes of Diffusion
Mass migrations, travel, colonization, ostracism, inter-group communication, and interactions among people