market research - test 4

market research

gathering information about consumers' needs and preferences

launch a new product

to make a product available to the public for the first time

(customer) survey

a set of questions to collect people's opinions or information

focus group

a small group discussing a product to give feedback

in-depth interview

a one-on-one conversation to explore detailed opinions and experiences

target consumer/audience

the specific person (or a group of people) a product or service is aimed at

customer satisfaction

how happy customers are with a product or service

primary research

collecting new data directly from sources

secondary research (desk research)

using existing data collected by others

sample size

the number of people included in a study or survey.

quantitative

relating to research where the results can be shown in the form of numbers, percentages, etc.

product tester

someone who tries out something new to determine how well it performs

impact

the effect or influence that an event, situation, etc. has on someone or something

respondent

someone who answers a set of questions, especially in a survey

gauge

measure how people feel about something or the effect that something is likely to have on them

researcher

a person whose job is to study a particular subject to find out new things about it

qualitative

relating to the quality or standard of something rather than the quantity

gather (e.g. data)

collect or accumulate over a period of time

viable

used to describe something that is realistic and therefore may succeed

data analysis

careful examination of something in order to understand it better