Methods of Promotion
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Last updated 1:49 PM on 8/24/26
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4 Terms
1
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above the line
paid for promotion method through mass media
2
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below the line
use of non-mass media promotional activities allowing the business to have direct control
3
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through the line
use both ATL and BTL methods in an integrated marketing approach
4
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promotion
methods of communicating messages to the market, usually with the intention of selling a company’s products