Normative theory
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5 Terms
What is the main goal of Normative Theory?
To set an ideal standard to judge whether media is acting responsibly and ethically.
What social values should media follow, according to Normative Theory?
Values like truth, fairness, respect, accuracy, and public service.These values guide media in fulfilling its role in society.
Who should help guide media under Normative Theory?
The government, authorities, leaders, and the public — not just corporations.
Is Normative Theory based on scientific prediction?
❌ No — it’s not scientific.
✅ It’s based on ethics and moral values, not on experiments or predictions.
Normative Theory in 3 key points?
Sets standards for what media should do
Based on values, not data
Involves society in guiding media behavior